Sponsors often supply merchandise for adds about completely different products. Such as in a commercial for life insurance where the product being pushed is strictly a particular insurance company, yet a boat manufacturer will supply a boat for the commercial where two people sit in it fishing while talking about life insurance. The boat draws subliminal attention because it is the setting for the commercial. And maybe even in the background several other items will also be seen as subliminal items. For example, a spinning reel being used upside down and being cranked backwards will draw attention to the reel by a good fisherman without taking away from the real insurance add. In this example, the reel was used upside down ON PURPOSE so that it would be noticed and would get that subliminal add factor. Subliminal advertising often uses a product incorrectly just so that some attention gets called to it where under normal circumstances it would go not get noticed.

Santa rules. He's a fishing reel genie-us.

sounds like some sort of hybrid centerpin rod. could probably just chalk it up to poor research for there stereo typical character. center pin is heavy mono with an orange or green tint to it with a free spool (off) fly reel and rod . everything is done with a float (bobber) and different weight configurations on a leader with a fly ment to get down to fish fast and in fast current. The casting for it is not easy but pretty effective fishing in the right conditions.

I've seen all kinds of hermaphrodite fishing rigs used in ads---conventional reel upside down on a spinning rod, spinning rod on the top side of a rod being reeled backwards (seen a lot of this in real life, too)and heavy lures dagling from fly rods. They don't know or care.

Yep, sounds like a Centerpin set-up to me. Used for longs drifts through deep holes.

I have seen guys in Alaska troll with fly rods. Then after hook-up and landing the fish they call it a fly rod catch. Not sure what that's all about.

I have noticed that prop guys or the models seem to be clueless in some catalogues. Ever see how lightly and flimsy a Cabela's model holds a fly line?

I saw this ad on t.v. and was thinking the same thing. My favorite part is when they release the fish back into the river, the thing doesn't even move and just slips head first in the river. I could feel a 1000 fly fisherman cringe the first time I saw this commercial!