Rapala's new suspending jerkbait has been a big hit with both bass and bass fishermen. Yes, there is a difference. Bass love the wildly erratic action and flash, two design elements that are keyed to their behavior. Fishermen love the colors (and care about them much more than bass do). This is a 4-inch XR10 model. There's also a 31⁄8-inch version; 13 colors. $6.49; rapala.com
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These are the crankbaits, plastics, jigs, spoons, and spinners fishing editor John Merwin would choose above all others, broken down by species. Are your favorites on his list?