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  • December 14, 2010

    Send SOG Your Best R. Lee Ermey Impression and Win a Trip to the 2011 SHOT Show

    SOG Specialty Knives and Tools is asking if F&S readers have the grit, guts and gall to show their best impersonation of the one and only Gunnery Sergeant R. Lee Ermey, a.k.a. The Gunny, to the world.

    You know him from his Academy Award-nominated performance in Full Metal Jacket along with his many other film roles, including the Toy Story trilogy and the History Channel series "Lock N' Load With R. Lee Ermey."

    If you think you can hack it, SOG has kicked off the "Are You The Gunny?" video contest on its Facebook page. Participants are asked to videotape and upload their best Gunny impression to the page and the winner with the best submission will be flown to Las Vegas as a guest of SOG for the 2011 Shooting, Hunting, Outdoor Trade (SHOT) Show and Conference in January. The winner will also get to hang out with The Gunny himself at a special cocktail party on the first night of the show.

  • December 8, 2009

    Cermele: Why Your Wife Will Go to Bass Pro This Christmas

    By Joe Cermele

    Thanksgiving is over. I know this because every commercial on TV is now Christmas-related. I don’t generally pay attention to these rants about sales and holiday cheer, but I noticed something interesting this year. Bass Pro Shops is running loads of commercials, and I’m not talking about just on Versus and the Outdoor Channel. I’m talking Bravo and Lifetime. Why? Because these commercials are targeted at wives who don't fish. Here’s why they’re genius.

  • February 24, 2009

    Cabela’s Stock Shoots Up 17 Percent

    By Dave Hurteau

    Apparently, not all stocks are toxic right now.

    From Forbes:

    Shares of outdoor sports equipment retailer Cabela's Inc. jumped 17 percent in premarket trading Friday after the company's results beat expectations and an analyst said clearance sales of firearms helped shore up the company's balance sheet.