by Kirk Deeter

Where do fly fishing companies go to expand their sales horizons? Well, some go bass fishing. And some are hanging out at the Outdoor Retailer trade show, with the hope that they'll tap a demographic that includes hikers, bikers, climbers, and kayakers.
For example, Simms Fishing Products just announced a series of sponsorships in the world of competitive fishing. And they're not messing around. You're going to see Simms products on six big-name professional bass anglers: Gary Klein, Shaw Grigsby, Aaron Martens, Kelly Jordon, Ish Monroe and Brett Ehrler. These guys helped Simms develop its new Pro Dry GORE-TEX Parka, Bibs and Pants.
“Simms is the perfect company for me to partner with when you consider I spend 300-plus days a year outside in the elements,” Martens said. “Simms has everything I need to protect my skin from the sun, wind and more.”
I wonder what kind of sponsorship deal it will take to get one or two of these guys to actually compete with a fly rod.