By Kirk Deeter
Photo by Swift Fly Fishing via Instagram
Given the popularity of the "take-and-bake" pizza, I figured it was only a matter of time before some fly rod companies embraced the concept. Sure, rod builders have always been able to order custom components and make their own creations. And some companies, like Scott, offer a custom shop where you can pick your own parts and the factory will build the rod for you. But now Swift Performance Fly Fishing, a New Zealand-based manufacturer of some of the world's best fiberglass rods, is actually taking that up another level.
They’re offering anglers three options: you can pick your pieces and they'll build it and ship it to you; you can pick your blanks and components and they'll ship them in a kit so you build the rod yourself; or you can pick the parts and they'll ship them to a master rod builder in your country to have them build it for you.