By Kim Hiss
Some of you have commented on the Filson banners that started appearing on our blog earlier this year. So I figured we should meet the person responsible, and invited Filson Director of Marketing Amy Terai to write a few words.
So, in place of our bi-weekly Q&A, I'm happy to introduce Amy (that's her on the left, along with Sales Manager Jeanne Johnson at the Washington Outdoor Women's shotgun workshop). Below she talks about her pride in Filson's women's line, as well as her excitement for the outdoors. -K.H.
I came to
Filson fresh from college looking to work
in the garment industry. Never in a
million years did I think I’d be
working for a company that specializes in
outdoor clothing and gear, especially hunting and fly fishing gear! Within a few
months at Filson I fell in love with
the brand, from its rich heritage in
the NW, and its quality garments and
lifetime guarantee, to its trans-generational
qualities and the deep connection we share
with our customers. I joined a huge
family when I came on board with Filson
and I am so very proud to be a
part of it.
This year
Filson launched a women’s line. It seems
to be a long time in the making,
considering Filson has been around for over
110 years. We tend to do things a
little slower here and really gather input
from our customers before we make any
drastic changes. In order to fully
understand the women we were planning on
outfitting we decided to form a women’s
council. The Filson women’s council is
made up of several different women from
all walks of life. The commonality they
all share is their love for adventure
and the outdoors. Whether they are fly
fishing, wing shooting, busting clays or
tracking a trophy bull elk they are
indeed the inspiration for our women’s
line.
The Filson
women’s line has inspired a co-worker and
myself to learn more about the shooting
sports. It was empowering the first time
I held a shotgun and hit my first
clay target. Since then we have connected
with a local organization, Washington Outdoor
Women to learn more outdoor skills. It
is wonderful for women to come together
and have an outlet where we can
comfortably learn about the outdoors together.
Filson has
given this city girl the opportunity to
respect and enjoy the outdoors and the
pursuits and challenges Mother Nature has to
offer. - A.T.