By John Merwin
The guy in the photo is ABT Lures founder Allen Borden, shown at the recent ICAST fishing-industry trade show. The lure he’s holding is a four-sectioned hard-body swimbait called “Banshee.” It’s a good lure, but for veteran lure-designer Borden, it’s an even bigger bet.
I got the story behind the story through a quick interview. Borden was a California roofing contractor for 21 years. Also a fisherman, he had ideas for new lures as so many fishermen do. About 10 years ago, he started fooling around with carving and then molding hard-plastic baits. Eventually he made some jointed hard-bodied swimmers that he showed at ICAST in 2003.
Strike King, one of the major lure brands, picked up both the lure and Borden shortly thereafter. For the next 7 years, Borden was a Strike King lure designer creating such well-known jointed hardbaits as the King Shad.