Please Sign In

Please enter a valid username and password
  • Log in with Facebook
» Not a member? Take a moment to register
» Forgot Username or Password

Why Register?
Signing up could earn you gear (click here to learn how)! It also keeps offensive content off our site.

Recent Comments

Categories

Recent Posts

Archives

Syndicate

Google Reader or Homepage
Add to My Yahoo!
Add to My AOL

The Lateral Line
in your Inbox

Enter your email address to get our new post everyday.

  • December 8, 2009

    Cermele: Why Your Wife Will Go to Bass Pro This Christmas

    By Joe Cermele

    Thanksgiving is over. I know this because every commercial on TV is now Christmas-related. I don’t generally pay attention to these rants about sales and holiday cheer, but I noticed something interesting this year. Bass Pro Shops is running loads of commercials, and I’m not talking about just on Versus and the Outdoor Channel. I’m talking Bravo and Lifetime. Why? Because these commercials are targeted at wives who don't fish. Here’s why they’re genius.

bmxbiz-fs