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  • December 8, 2009

    Cermele: Why Your Wife Will Go to Bass Pro This Christmas

    By Joe Cermele

    Thanksgiving is over. I know this because every commercial on TV is now Christmas-related. I don’t generally pay attention to these rants about sales and holiday cheer, but I noticed something interesting this year. Bass Pro Shops is running loads of commercials, and I’m not talking about just on Versus and the Outdoor Channel. I’m talking Bravo and Lifetime. Why? Because these commercials are targeted at wives who don't fish. Here’s why they’re genius.

  • August 21, 2009

    Cermele: Flying Carp & Broken Jaws

    By Joe Cermele

    In the past I've said that marlin and mako sharks are, in my opinion, the two most dangerous fish you can chase. Or at least the most likely to cause you bodily harm during the fight or once in the boat. Now I'm not so sure. Asian carp may be a contender.

    In this photo (which you can click on to see more), Chris Brackett of Brackett Outdoors in Mapleton, Illinois, assesses the damage inflicted to his fiance Jodi Barnes after a carp jumped and caught her in the face during a bowfishing trip. Turns out the sucker broke ...

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