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  • November 1, 2011

    Do You Treat Your Reel As Well As You Treat Your Gun?

    By John Merwin

    About a month ago, I wrote about the necessity of maintaining and servicing your fishing reels. Some readers noted doing a lousy job of tackle maintenance while at the same time taking meticulous care of their firearms.

    That brings up an obvious question: Why is this so? Or what’s the difference? Seems to me that if you’re going to make the effort to keep a prized rifle or shotgun in top shape, then you might lavish the same attention on a nice, quality reel--be it fly, spin or baitcasting.

    Guns and reels both perform better with appropriate care. But somehow guns are often seen as treasured heirlooms while various tackle items are usually not. Historically, it’s an attitude that goes back a long way, which I learned as the former director of a flyfishing museum and often went through boxes of old, usually neglected fishing stuff.

  • December 8, 2009

    Cermele: Why Your Wife Will Go to Bass Pro This Christmas

    By Joe Cermele

    Thanksgiving is over. I know this because every commercial on TV is now Christmas-related. I don’t generally pay attention to these rants about sales and holiday cheer, but I noticed something interesting this year. Bass Pro Shops is running loads of commercials, and I’m not talking about just on Versus and the Outdoor Channel. I’m talking Bravo and Lifetime. Why? Because these commercials are targeted at wives who don't fish. Here’s why they’re genius.

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