September 07, 2011
Bear Takes Prius For Joyride
By Chad Love
Everyone knows that hybrids are touted as green, environmentally friendly, save-the-planet type vehicles, so if I were Toyota executives I'd be viewing this bit of news as pure marketing gold...
From this story on msnbc.com:
A Pleasanton family came home from their latest trip to Tahoe with a bear of a tale. A bear literally totaled the McCarthy family's 2002 Prius after getting stuck inside. Brian McCarthy said he and his wife were awakened by a honking horn outside their cabin and when they investigated the source of the sound they found a very angry bear had become trapped inside their car. "He ripped out the back seat. There's nothing left. There's nothing left inside of our Prius. Gone," Brian McCarthy said.
He said the event got even scarier when the car started rolling toward a neighbor's home. "The car was gone. The bear's gotten the car in neutral. He just ripped the gears shift down," Cece McCarthy said. The Prius slammed into a neighbor's front yard. A few boulders on the front lawn stopped it from hitting the house . That impact must have freed up something to allow the bear to escape, because the bear ran off after that and hasn't been seen since.
This is a car commercial just waiting to happen. A bear lumbers into the neighborhood and - given a choice of all the cars on the block - chooses the environmentally-friendly Toyota Prius to take for a joyride and destroy. Toyota marketing better hop on that quickly. I'll accept only a small royalty for the idea, and if any readers can come up with a catchy slogan to accompany the commercial, I'll give that reader exactly half of what Toyota gives me.*
*But don't get your hopes up. In the immortal words of Jethro Bodine - "Naught from naught...is naught."