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NFL Says No to Gun Maker's Super Bowl Ad

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December 04, 2013

NFL Says No to Gun Maker's Super Bowl Ad

By Ben Romans

Guns.com says NFL advertising officials announced last week they won't air a one-minute commercial from firearms manufacturer Daniel Defense during the 2014 Super Bowl claiming its message falls under one of the league's prohibited advertising categories—a list that prohibits ads for contraceptives, male enhancement products, Tobacco products energy drinks, malt beverages, and fireworks—even though the advert doesn't mention or display firearms or ammunition.

"Unfortunately, we cannot accept your commercial in football/Super Bowl spots due to the rules the NFL itself has set into place for your company's category," the FOX broadcasting company said in a letter to Daniel Defense last week.

While the league allows ads from big-box retailers that sell ammunition and guns as long as the ads don't specifically mention firearms, critics of the policy say the fact the NFL permitted New York Mayor Michael Bloomberg to run a spot during last year's Super Bowl advocating gun control makes their decision a form of censorship.

As a compromise, Daniel Defense offered to replace the silhouette of their DDM4 rifle at the conclusion of the spot with the image of an American flag behind the words 'shall not be infringed', but the NFL rejected the ad for a second time.

Daniel Defense posted their ad on YouTube where it's gaining popularity, as is an editorial from gun enthusiast Colion Noir.

See Gun Nut blogger David E. Petzal's reaction to the NFL ban here.

Comments (8)

Top Rated
All Comments
from rjw wrote 19 weeks 1 day ago

Why is this not surprising, each year we silently loose more and more rights. I had a local cop tell me that I could not defend myself during any altercation, provoked or otherwise, legally I should take the beat down and then inform law enforcement and press charges, can not repeat my response to the officers.

+2 Good Comment? | | Report
from Gary Devine wrote 19 weeks 21 hours ago

If you apply for a handgun permit never state that you want the gun for home protection because you will be denied.
If you state the gun is for hunting, collecting or target shooting you will get the permit.
If there is a home break in, I can grab my gun in a matter of seconds, how long will it take for the police to arrive?

+1 Good Comment? | | Report
from EVince wrote 19 weeks 18 hours ago

Hate to have to say this, but it may be time to boycott the Super Bowl.

Think the networks would pay attention if every NRA member swore off the Superbowl?

This tactic has worked for the other side- maybe we need to use it, too.

+2 Good Comment? | | Report
from Safado wrote 19 weeks 16 hours ago

Don't even think about boycotting the Super Bowl!!!

0 Good Comment? | | Report
from Proverbs wrote 19 weeks 14 hours ago

Right on, Colion. However, you could have included how the NFL is trying to hide their coverups regarding TBI and concussion research they did decades ago. They've been protecting their blood sport for years in the interest of billions, and now they have the gall to reject DD's commercial while airing Bloombergs. Disgusting!

+2 Good Comment? | | Report
from wittsec wrote 19 weeks 13 hours ago

Hi Ben, have you met David?

0 Good Comment? | | Report
from coachsjike wrote 19 weeks 7 hours ago

hey gary devine,
in regards to a break in, put 2 shots in the air...thats all ya gotta do!

0 Good Comment? | | Report
from jack1466 wrote 16 weeks 5 days ago

What a"bunch"of"MALARKY"Are the players forbidden to own fire-arms???????Are the owners forbidden to own fire-arms???The fan"base"should"drop football popularity to 99th place!!!

0 Good Comment? | | Report

Post a Comment

from rjw wrote 19 weeks 1 day ago

Why is this not surprising, each year we silently loose more and more rights. I had a local cop tell me that I could not defend myself during any altercation, provoked or otherwise, legally I should take the beat down and then inform law enforcement and press charges, can not repeat my response to the officers.

+2 Good Comment? | | Report
from EVince wrote 19 weeks 18 hours ago

Hate to have to say this, but it may be time to boycott the Super Bowl.

Think the networks would pay attention if every NRA member swore off the Superbowl?

This tactic has worked for the other side- maybe we need to use it, too.

+2 Good Comment? | | Report
from Proverbs wrote 19 weeks 14 hours ago

Right on, Colion. However, you could have included how the NFL is trying to hide their coverups regarding TBI and concussion research they did decades ago. They've been protecting their blood sport for years in the interest of billions, and now they have the gall to reject DD's commercial while airing Bloombergs. Disgusting!

+2 Good Comment? | | Report
from Gary Devine wrote 19 weeks 21 hours ago

If you apply for a handgun permit never state that you want the gun for home protection because you will be denied.
If you state the gun is for hunting, collecting or target shooting you will get the permit.
If there is a home break in, I can grab my gun in a matter of seconds, how long will it take for the police to arrive?

+1 Good Comment? | | Report
from Safado wrote 19 weeks 16 hours ago

Don't even think about boycotting the Super Bowl!!!

0 Good Comment? | | Report
from wittsec wrote 19 weeks 13 hours ago

Hi Ben, have you met David?

0 Good Comment? | | Report
from coachsjike wrote 19 weeks 7 hours ago

hey gary devine,
in regards to a break in, put 2 shots in the air...thats all ya gotta do!

0 Good Comment? | | Report
from jack1466 wrote 16 weeks 5 days ago

What a"bunch"of"MALARKY"Are the players forbidden to own fire-arms???????Are the owners forbidden to own fire-arms???The fan"base"should"drop football popularity to 99th place!!!

0 Good Comment? | | Report

Post a Comment