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Survey Reveals Top Fly Brands

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March 01, 2010

Survey Reveals Top Fly Brands

By Kirk Deeter

When it comes to your favorite fly fishing brands-- rods, reels, lines, flies, and so forth-- are you in the majority, or do you buck the trend?

According to results of the Southwick Associates "Anglers Survey" released yesterday, here's how the major fly brands stacked up:

Top fly rod brand... Sage, with 16.7% of all purchases.
Top fly reel brand... Orvis, at 11.1% of purchases
Top fly "combo"... St. Croix at 18%
Top fly line... Scientific Anglers at 28.8%
Top fly brand (meaning the bugs themselves)... Orvis and Cabela's tied at 11% each
Top fly leader brand... Rio at 28.4%
Top fly tying material brand... White River at 60.5% (and that's crushing it...)

Does that all make sense to you? And, what categories are missing?

Top wader manufacturer...
Top wading boots maker (and that might not be the same as wader maker)...
Top polarized glasses maker...

I'm very interested in what you have to say.

Deeter

Comments (18)

Top Rated
All Comments
from vtbluegrass wrote 1 year 49 weeks ago

Fly tying material? Did you mean to leave that one blank?

0 Good Comment? | | Report
from kirkdeeter wrote 1 year 49 weeks ago

Nah, it's White River, I fixed it. Sorry about that. Thanks koldkut and vtbluegrass.

0 Good Comment? | | Report
from Wags wrote 1 year 49 weeks ago

Interesting...I'm pretty "typical". I have a Sage rod, but also some TFOs, I do have exclusively Orvis reels, but not necessarily on purpose. I used to live in Midland, MI., so yeah, I'm partial to SA lines. I've tied most of my own flys for a while. The White River for material, is that White River of Bass Pro Shops? If so that surprises me a little.

Waders - LL Bean and Sage
Boots - Cabelas til this Xmas, now Korkers
Glasses - Polar Eyes til I find a better value for my dollar!

0 Good Comment? | | Report
from Wags wrote 1 year 49 weeks ago

I think we might all be interested in what YOU have to say. I always wander how my choice in gear stacks up to a guy whose livelihood depends on his gear.

0 Good Comment? | | Report
from MLH wrote 1 year 49 weeks ago

Is this based on actual sales? If so then White River makes me wonder. If the list is based on brand recognition, perceived quality, or something obscure like "favorite" then White River makes a bit more sense.

Kind of hard for most people to select a maker/manufacturer rather than a brand. How many people know their popular brand is actually manufactured by a third party in Asia? Even a particular Hardy is not made in the UK.

Fishing wear (vests, shirts, pants, jackets), paraphernalia (floatant, flyboxes, forceps), and fly tying equipment are missing.

Actually, makes me think about boats. What makes some drift and pontoon boats and float tubes more popular or better than others.

0 Good Comment? | | Report
from hi_tail wrote 1 year 49 weeks ago

-Top MasterCard bank issuer [?]
The one that offers a trout or fishing scene printed on the card

-Top credit card interest rate on unnecessary, but 'justifiable' fly fishing purchases [?]
Doesn't matter, this gear is ABSOLUTELY necessary...right?

-Most overlooked fly fishing accessory for when 'SHE' finds out what you spent your money on [?]
Wal-Mart quilt and pillow for the couch

+1 Good Comment? | | Report
from Brian W. Thair wrote 1 year 49 weeks ago

My gear is old. Bunch of Hardy reels & spools, SA lines and my favorite rod: It's a 9' #9/10 which I built from parts for windy west coast rivers.

How many people have built rods for themselves?

When you're up to your whazoo in a river, which is the most practical brand of fly box?

0 Good Comment? | | Report
from Alex Pernice th... wrote 1 year 49 weeks ago

Top collectible reel maker- Hardy
Best spey rod maker- Hardy
Top glasses (Sun)- Costa Del Mar
Top High end wader maker- Simms
Top price point (Best value) wader maker- Hodgman
Best Fishing magazine- F&S (What do you think I would say, lol)
Boat maker- (Drift boats?)
There are alot. What do you think Deeter? Your a guide, you know how to beat gear up (Me too, lol.)

+1 Good Comment? | | Report
from labrador12 wrote 1 year 49 weeks ago

I buy flies online. I buy from Hill's discount flies and Alaska flyfishing goods out of Juneau. I used to tie my own but I got old and blind. I fish with low end Orvis and Fenwick rods. I've got a Lamson reel the late wife bought me and a multi-tip line. The multi-tip is a godsend. I have gone from a guy who can fish one spot with one water level to a guy who can catch silvers everywhere any day.

0 Good Comment? | | Report
from buckhunter wrote 1 year 49 weeks ago

My guess for waders would be Hodgman waders due to their low prices for entry level waders. I use Orvis, Cabelas and Hodgman waders.

My guess with boots would be Cabelas brand due to the large amount of catalog sales. I wear Cabelas.

I would like to know what vise everyone is using. I like the Renzetti (cam) vise.
What hook is everyone using. I like Tiemco.
What sole do you like on your boots. Lug soles fit Ohio waters just fine. I'm sure that bucks the trend. I know. Not a brand but I'm still curious.
Is Ginks the best. I know SA had some good floatant out there but I can't find it anywhere.
I fish a lot in cold weather. My Patagonia Bunting gloves are great but I'd be curious to know what everyone else is wearing.

Sage rods were my first love until I discovered Loomis but my most recent purchase was a Sage. I just couldn't pass up a nice little 8 1/2 ft 3wt with a whippy action made for my favorite brook trout stream.

I would say my most used reels are Orvis spring and pawl drag. I'm rarely into fish that make my reels sing.

I agree SA lines are tops and Rio leaders are my favorite but what knot do others use to tie on their fly.

I only buy flies if I have to. As far as I'm concerned no one sells a good fly. Maybe Umpqua.

My favorite brand of glasses are the ones that don't make me cry when I lose them.

The only brand that really surprises me is Sage. I figured a lower end rod would dominate sales. I'm wondering if St. Croix has more units sold but Sage beats them out with gross sales.

0 Good Comment? | | Report
from Alex Pernice th... wrote 1 year 49 weeks ago

Buck, I use a Barracuda. Love it.
Hooks, depends on what is being tied, big streamers, i use Gamakatsu. Normal, Tiemco

0 Good Comment? | | Report
from prairieghost wrote 1 year 49 weeks ago

rods-temple fork...best bang for the buck although i do love my loomis custom.
waders-hell they all leak sometime.
boots- i currently have simms and cabelas but the best value were some hodgemans years ago.
line-what else is there but rio?
sunglasses-i'm with buckhunter.
flies-the cheap ones...i losse too many and share too many.

0 Good Comment? | | Report
from masterbaetis wrote 1 year 49 weeks ago

The latest rod in my quiver is a 7 wt Hardy Zane Salt water that I picked up last Fall from a bud who knew I was looking for the perfect streamer rod. He hit the nail on the head. Hardy is definitely back to the luster of bygone days.

I go cheap on waders , as I seem to always find some barbed wire along the way as if I were a magnet.

Fly tying - I like cascade crest and spirit river.

Boots - korkers.

fly box - cliff outdoors.

tippet - dry - maxima - wet - froghair flouro - leaders - knotted

Line - Dry - SA Sharkskin - Streamers - SA Kelly Galloup Streamer Express 200 grain

My next purchase will be a water master kodiak raft.

See you on the water.

0 Good Comment? | | Report
from kirkdeeter wrote 1 year 49 weeks ago

Wags, I honestly don't have a favorite rod or reel. I love them all. (I don't love all the companies though).

0 Good Comment? | | Report
from aragonnapoles wrote 1 year 49 weeks ago

I'm the poorest fly angler around the world, and actually I'm using an old team daiwa fly combo 9' size
6. but What's my dream? a new combo from Powell.

0 Good Comment? | | Report
from dryfly24 wrote 1 year 49 weeks ago

F&S is a good general outdoors mag, but I'm pretty sure it's not exactly at the top of the list as far reading materials go for hardcore flyfishermen. As such I wouldn't put too much stock in this survey.

I think a survey done by one of the leading fly fishing only magazines, that caters specifically to fly fishermen (such as American Angler or Fly Rod & Reel) would be more likely to truely reflect the tastes of the average fly fisherman.

0 Good Comment? | | Report
from REP wrote 1 year 49 weeks ago

I've always tried to find the point where the price paid is the best when compared the quality I'm going to get. For example when I chose my first reel I went with a little more expensive Ross Reels CLA 2 instead of the cheaper or more expensive models they offer. It seemed to be the one in the middle that would be the best quality for the money I spent. Same thing for my first rod: an 8'6" 5 wt 4 pc Cortland Brook Series. It wasn't the cheapest I found but certainly not the most expensive; but the quality was there. Now that I'm looking to buy for other scenarios I plan to do the same. I'll ask guides, shopkeepers and research the net to find the best for my money.

The problem I see with knowing what the most popular items are is that this will only tell a fly fisherman WHAT folks are buying, not whether they received good quality for their money. I'd rather put more stock in reviews. But that's just one opinion.

0 Good Comment? | | Report
from Harald wrote 1 year 48 weeks ago

Top wader manufacturer - LLBean. I've put mine through years of hard-use, and they still keep the water out and look great - inexpensive too.

0 Good Comment? | | Report

Post a Comment

from Alex Pernice th... wrote 1 year 49 weeks ago

Top collectible reel maker- Hardy
Best spey rod maker- Hardy
Top glasses (Sun)- Costa Del Mar
Top High end wader maker- Simms
Top price point (Best value) wader maker- Hodgman
Best Fishing magazine- F&S (What do you think I would say, lol)
Boat maker- (Drift boats?)
There are alot. What do you think Deeter? Your a guide, you know how to beat gear up (Me too, lol.)

+1 Good Comment? | | Report
from hi_tail wrote 1 year 49 weeks ago

-Top MasterCard bank issuer [?]
The one that offers a trout or fishing scene printed on the card

-Top credit card interest rate on unnecessary, but 'justifiable' fly fishing purchases [?]
Doesn't matter, this gear is ABSOLUTELY necessary...right?

-Most overlooked fly fishing accessory for when 'SHE' finds out what you spent your money on [?]
Wal-Mart quilt and pillow for the couch

+1 Good Comment? | | Report
from kirkdeeter wrote 1 year 49 weeks ago

Nah, it's White River, I fixed it. Sorry about that. Thanks koldkut and vtbluegrass.

0 Good Comment? | | Report
from kirkdeeter wrote 1 year 49 weeks ago

Wags, I honestly don't have a favorite rod or reel. I love them all. (I don't love all the companies though).

0 Good Comment? | | Report
from Alex Pernice th... wrote 1 year 49 weeks ago

Buck, I use a Barracuda. Love it.
Hooks, depends on what is being tied, big streamers, i use Gamakatsu. Normal, Tiemco

0 Good Comment? | | Report
from Wags wrote 1 year 49 weeks ago

Interesting...I'm pretty "typical". I have a Sage rod, but also some TFOs, I do have exclusively Orvis reels, but not necessarily on purpose. I used to live in Midland, MI., so yeah, I'm partial to SA lines. I've tied most of my own flys for a while. The White River for material, is that White River of Bass Pro Shops? If so that surprises me a little.

Waders - LL Bean and Sage
Boots - Cabelas til this Xmas, now Korkers
Glasses - Polar Eyes til I find a better value for my dollar!

0 Good Comment? | | Report
from Wags wrote 1 year 49 weeks ago

I think we might all be interested in what YOU have to say. I always wander how my choice in gear stacks up to a guy whose livelihood depends on his gear.

0 Good Comment? | | Report
from MLH wrote 1 year 49 weeks ago

Is this based on actual sales? If so then White River makes me wonder. If the list is based on brand recognition, perceived quality, or something obscure like "favorite" then White River makes a bit more sense.

Kind of hard for most people to select a maker/manufacturer rather than a brand. How many people know their popular brand is actually manufactured by a third party in Asia? Even a particular Hardy is not made in the UK.

Fishing wear (vests, shirts, pants, jackets), paraphernalia (floatant, flyboxes, forceps), and fly tying equipment are missing.

Actually, makes me think about boats. What makes some drift and pontoon boats and float tubes more popular or better than others.

0 Good Comment? | | Report
from prairieghost wrote 1 year 49 weeks ago

rods-temple fork...best bang for the buck although i do love my loomis custom.
waders-hell they all leak sometime.
boots- i currently have simms and cabelas but the best value were some hodgemans years ago.
line-what else is there but rio?
sunglasses-i'm with buckhunter.
flies-the cheap ones...i losse too many and share too many.

0 Good Comment? | | Report
from vtbluegrass wrote 1 year 49 weeks ago

Fly tying material? Did you mean to leave that one blank?

0 Good Comment? | | Report
from buckhunter wrote 1 year 49 weeks ago

My guess for waders would be Hodgman waders due to their low prices for entry level waders. I use Orvis, Cabelas and Hodgman waders.

My guess with boots would be Cabelas brand due to the large amount of catalog sales. I wear Cabelas.

I would like to know what vise everyone is using. I like the Renzetti (cam) vise.
What hook is everyone using. I like Tiemco.
What sole do you like on your boots. Lug soles fit Ohio waters just fine. I'm sure that bucks the trend. I know. Not a brand but I'm still curious.
Is Ginks the best. I know SA had some good floatant out there but I can't find it anywhere.
I fish a lot in cold weather. My Patagonia Bunting gloves are great but I'd be curious to know what everyone else is wearing.

Sage rods were my first love until I discovered Loomis but my most recent purchase was a Sage. I just couldn't pass up a nice little 8 1/2 ft 3wt with a whippy action made for my favorite brook trout stream.

I would say my most used reels are Orvis spring and pawl drag. I'm rarely into fish that make my reels sing.

I agree SA lines are tops and Rio leaders are my favorite but what knot do others use to tie on their fly.

I only buy flies if I have to. As far as I'm concerned no one sells a good fly. Maybe Umpqua.

My favorite brand of glasses are the ones that don't make me cry when I lose them.

The only brand that really surprises me is Sage. I figured a lower end rod would dominate sales. I'm wondering if St. Croix has more units sold but Sage beats them out with gross sales.

0 Good Comment? | | Report
from Brian W. Thair wrote 1 year 49 weeks ago

My gear is old. Bunch of Hardy reels & spools, SA lines and my favorite rod: It's a 9' #9/10 which I built from parts for windy west coast rivers.

How many people have built rods for themselves?

When you're up to your whazoo in a river, which is the most practical brand of fly box?

0 Good Comment? | | Report
from labrador12 wrote 1 year 49 weeks ago

I buy flies online. I buy from Hill's discount flies and Alaska flyfishing goods out of Juneau. I used to tie my own but I got old and blind. I fish with low end Orvis and Fenwick rods. I've got a Lamson reel the late wife bought me and a multi-tip line. The multi-tip is a godsend. I have gone from a guy who can fish one spot with one water level to a guy who can catch silvers everywhere any day.

0 Good Comment? | | Report
from aragonnapoles wrote 1 year 49 weeks ago

I'm the poorest fly angler around the world, and actually I'm using an old team daiwa fly combo 9' size
6. but What's my dream? a new combo from Powell.

0 Good Comment? | | Report
from masterbaetis wrote 1 year 49 weeks ago

The latest rod in my quiver is a 7 wt Hardy Zane Salt water that I picked up last Fall from a bud who knew I was looking for the perfect streamer rod. He hit the nail on the head. Hardy is definitely back to the luster of bygone days.

I go cheap on waders , as I seem to always find some barbed wire along the way as if I were a magnet.

Fly tying - I like cascade crest and spirit river.

Boots - korkers.

fly box - cliff outdoors.

tippet - dry - maxima - wet - froghair flouro - leaders - knotted

Line - Dry - SA Sharkskin - Streamers - SA Kelly Galloup Streamer Express 200 grain

My next purchase will be a water master kodiak raft.

See you on the water.

0 Good Comment? | | Report
from REP wrote 1 year 49 weeks ago

I've always tried to find the point where the price paid is the best when compared the quality I'm going to get. For example when I chose my first reel I went with a little more expensive Ross Reels CLA 2 instead of the cheaper or more expensive models they offer. It seemed to be the one in the middle that would be the best quality for the money I spent. Same thing for my first rod: an 8'6" 5 wt 4 pc Cortland Brook Series. It wasn't the cheapest I found but certainly not the most expensive; but the quality was there. Now that I'm looking to buy for other scenarios I plan to do the same. I'll ask guides, shopkeepers and research the net to find the best for my money.

The problem I see with knowing what the most popular items are is that this will only tell a fly fisherman WHAT folks are buying, not whether they received good quality for their money. I'd rather put more stock in reviews. But that's just one opinion.

0 Good Comment? | | Report
from dryfly24 wrote 1 year 49 weeks ago

F&S is a good general outdoors mag, but I'm pretty sure it's not exactly at the top of the list as far reading materials go for hardcore flyfishermen. As such I wouldn't put too much stock in this survey.

I think a survey done by one of the leading fly fishing only magazines, that caters specifically to fly fishermen (such as American Angler or Fly Rod & Reel) would be more likely to truely reflect the tastes of the average fly fisherman.

0 Good Comment? | | Report
from Harald wrote 1 year 48 weeks ago

Top wader manufacturer - LLBean. I've put mine through years of hard-use, and they still keep the water out and look great - inexpensive too.

0 Good Comment? | | Report

Post a Comment