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Fly Fishing Trade Show Takes New Direction

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December 01, 2009

Fly Fishing Trade Show Takes New Direction

By Kirk Deeter

The American Fly Fishing Trade Association and Nielsen Media, which has produced the Fly Fishing Retailer World Trade Expo for the past several years, both sent out press releases today announcing the groups have gone separate ways... in effect spelling the end of the Fly Fishing Retailer trade show as we know it.

Nielsen will integrate fly fishing into its established Outdoor Retailer trade show... which will put fly fishing in the mix with other people-powered sports like paddling, climbing, hiking, etc.

AFFTA is now weighing opportunities for maintaining its own stand-alone trade show presence, either by creating an entirely different entity, joining forces with the new trade property created by The Fly Fishing Show, to be held in Florida in fall 2010, or perhaps trying to dovetail with another event.

So... for the industry insiders who sometimes visit this blog, this might all shed new light on a lingering issue.

But what's the deal for the average outdoors aficionado and fly fisher?  The bottom line is that fly fishing is struggling with its identity... is fly fishing a stand-alone sport, or is it time to cross over and meld in with other cultures?  I don't know the answer... fly fishing has always been a skill-based culture unto itself.  People are proud to fly fish, and to be identified as fly anglers.  But at the same time, that leads to "elitist" stereotypes...

I agree with John Merwin's post yesterday that being "flippant" in the absence of substance degrades the pure nature of the sport... but creating more learning curves might not be what this sport needs now. 

I'm stuck in the philosophical middle, and am very much interested in your opinion, as it relates to this breaking news.  

Should fly fishing be a stand alone culture, a stand alone sport unto itself, or joined more closely to other outdoor lifestyles... fishing or otherwise?

Deeter

PS- You can check out the latest information on what the AFFTA board decides to do as a next course of action at anglingtrade.com... we expect an update later today. 

 

Comments (13)

Top Rated
All Comments
from buckhunter wrote 2 years 25 weeks ago

Fly fishing needs the fishing industry as a whole. It's a shame it took economics to bring them together.

I think in the long run the industry (fly and conventional) will be stronger in terms of conservation and legislation.

+2 Good Comment? | | Report
from Koldkut wrote 2 years 25 weeks ago

I agree that fly fishing needs to get in the mix with the rest of the fishers. Look at what other fishing icons there are out there that can lend a hand and throw fly fishing a bone.

http://www.fieldandstream.com/blogs/where-fish/2009/05/fishing-flyconell...

And throw Conway Bowman in the mix, that dude gets it done in the warmwater fish better than some of the warmwater guys do with their spinning and casting gear. Get in line and see if you can get in the crossover.

I've got ice fishing friends who don't fly fish, but tie flies only for use ice fishing, and they are the same scud patterns I throw on the softwater. Likewise, from the fly fishing side and fly tying, I've expaned and learned from some friends how to dip tube jigs. Incorporating some of the sythetic flash materials into that has yielded some pretty cool results.

+3 Good Comment? | | Report
from buckhunter wrote 2 years 24 weeks ago

This is a good article I found on anglingtrade.com which compares bowhunting to flyfishing in terms of market share. I think it's interesting how bowhunting has grown in popularity while most other outdoor pursuits dropped in participation. As the article suggest, maybe the fly fishing industry should knock down some of their own barriers to expand the trade.

http://www.anglingtrade.com/wp-content/themes/anglingtrade/pdf/AnglingTr...

The article is near the bottom of the link.

Hey, That anglingtrade.com site is pretty good...

+4 Good Comment? | | Report
from coho310 wrote 2 years 24 weeks ago

I agree 100% with Buckhunter, I always thought that fly fishing should take out some barriers to grow in popularity.

+1 for Buckhunter

+4 Good Comment? | | Report
from kirkdeeter wrote 2 years 24 weeks ago

Thanks buckhunter... you've discovered our alter-egos as businessmen in this fly realm. And more importantly, discovered that we are closet bowhunters...

I agree that it is all about taking down barriers at this point... hence the reason for the video tips.

If you ask... I'll show you whatever I can, no charge, right here.

+3 Good Comment? | | Report
from Koldkut wrote 2 years 24 weeks ago

Kirk, could you show me the proper way to determine the depth of my strike indicator?

+2 Good Comment? | | Report
from scottw wrote 2 years 24 weeks ago

I'm in the industry, so I have a slightly differnt perspective. I agree whole heartedly that a closer connection to the general fishing industry is what the fly fishing industry needs. The more accessible the sport is to those coming into it from general tackle the better for everyone involved. Likewise ties to the general outdoor industry (paddling, hiking, climbing, etc.) can only help. New fly fishermen come from both directions, and are often our best customers. I've always been mystified that some in the industry want it to be an elite sport accessible to only a few and not contaminated by contact with spinning rods or lifestyle products, like trail running shoes. The best fishermen use all kinds of tackle and we all wear clothes. Fly fishing is fun and just another way to catch fish. Fishing for catfish with circle hooks and cut bait is fun too. One is not better than another.

+1 Good Comment? | | Report
from Woodstock wrote 2 years 24 weeks ago

Sorry, but I just can't get my mind around the concept of a fly-fishing "industry."

Yeah, I know fly-fishing supports some jobs at small factories, fly shops, tourist towns, and such, but for me the whole endeavor is more of a pass time - a vehicle to pleasure and connection to the outdoors, and not much more than that. The identity or philisophical standing of the fly-fishing "industry" doesn't grab me any more than the "gardening industry" or the "picture painting industry." We'll still go fishing regardless of the answer.

Apologies for my curmudgeonliness, but the short answer is: I don't care...

+1 Good Comment? | | Report
from aragonnapoles wrote 2 years 24 weeks ago

My opinion is easy,90% (or even more)of we bloggers in Fly Talk,are in to another outdoor activity;from hike to photograph or hunt and atv rides. Then the mix of outdoors activity may help us in a trade show.
All We remember with respect the Fly fishing parents and love the history from the Catskills and beyond. We never call ourselves "purists",evolution is the key; from the bamboo rod and iron reel spooled with cat intestines, to the feather ligths combos designed for cast all day long. The combinated trade show will be great,finally we are Fly Talkers.

+1 Good Comment? | | Report
from buckhunter wrote 2 years 24 weeks ago

Koldcut,
LMAO!!

+1 Good Comment? | | Report
from Koldkut wrote 2 years 24 weeks ago

Buckhunter.....as I've stated previously, I don't use them. And I figured I'd throw it out there. But just 2 weekends ago, I was fishing with some relative newbs and their indicators looked like something like a 70's hairdo, and about the size of a tennis ball, butted right up against the fly line/leader joint. Since I've thought about it, it may help me help them knowing this info.

Also, I think what hurts the fly fishing industry(yes woodstock, development, R&D, production all goes into fly fishing)is the price point. New fly fishers are lead to believe that they need to spend a grip to get into it. An ugly stick combo and some terminal tackle to toss powerbait and catch trout is only about $35, the same beginner setup for fly fishing is $75 at the local wal-mart, and the learning curve can be intimidating for some. I'm sure you're new book will address that, though, ;)

+1 Good Comment? | | Report
from Labrat wrote 2 years 24 weeks ago

Not sure I buy the high cost as a barrier to entry...have you looked at the cost of a quality bow these days?

I think you are correct in that the perception of higher cost is there for fly fishing vs bow hunting.

Maybe it is because most bow hunters graduated from high powered rifle hunting, and the cost for a good bow is somewhat comparable.

Maybe we need the Nuge to take up fishing and tout the mystical flight of the fly ;-)

+1 Good Comment? | | Report
from buckhunter wrote 2 years 24 weeks ago

I use strike indicators for steelhead when the fish are stacked in a hole. The vertical presentation reduces flossing or snagging. I guess there is one good use.

+1 Good Comment? | | Report

Post a Comment

from buckhunter wrote 2 years 24 weeks ago

This is a good article I found on anglingtrade.com which compares bowhunting to flyfishing in terms of market share. I think it's interesting how bowhunting has grown in popularity while most other outdoor pursuits dropped in participation. As the article suggest, maybe the fly fishing industry should knock down some of their own barriers to expand the trade.

http://www.anglingtrade.com/wp-content/themes/anglingtrade/pdf/AnglingTr...

The article is near the bottom of the link.

Hey, That anglingtrade.com site is pretty good...

+4 Good Comment? | | Report
from coho310 wrote 2 years 24 weeks ago

I agree 100% with Buckhunter, I always thought that fly fishing should take out some barriers to grow in popularity.

+1 for Buckhunter

+4 Good Comment? | | Report
from Koldkut wrote 2 years 25 weeks ago

I agree that fly fishing needs to get in the mix with the rest of the fishers. Look at what other fishing icons there are out there that can lend a hand and throw fly fishing a bone.

http://www.fieldandstream.com/blogs/where-fish/2009/05/fishing-flyconell...

And throw Conway Bowman in the mix, that dude gets it done in the warmwater fish better than some of the warmwater guys do with their spinning and casting gear. Get in line and see if you can get in the crossover.

I've got ice fishing friends who don't fly fish, but tie flies only for use ice fishing, and they are the same scud patterns I throw on the softwater. Likewise, from the fly fishing side and fly tying, I've expaned and learned from some friends how to dip tube jigs. Incorporating some of the sythetic flash materials into that has yielded some pretty cool results.

+3 Good Comment? | | Report
from kirkdeeter wrote 2 years 24 weeks ago

Thanks buckhunter... you've discovered our alter-egos as businessmen in this fly realm. And more importantly, discovered that we are closet bowhunters...

I agree that it is all about taking down barriers at this point... hence the reason for the video tips.

If you ask... I'll show you whatever I can, no charge, right here.

+3 Good Comment? | | Report
from buckhunter wrote 2 years 25 weeks ago

Fly fishing needs the fishing industry as a whole. It's a shame it took economics to bring them together.

I think in the long run the industry (fly and conventional) will be stronger in terms of conservation and legislation.

+2 Good Comment? | | Report
from Koldkut wrote 2 years 24 weeks ago

Kirk, could you show me the proper way to determine the depth of my strike indicator?

+2 Good Comment? | | Report
from scottw wrote 2 years 24 weeks ago

I'm in the industry, so I have a slightly differnt perspective. I agree whole heartedly that a closer connection to the general fishing industry is what the fly fishing industry needs. The more accessible the sport is to those coming into it from general tackle the better for everyone involved. Likewise ties to the general outdoor industry (paddling, hiking, climbing, etc.) can only help. New fly fishermen come from both directions, and are often our best customers. I've always been mystified that some in the industry want it to be an elite sport accessible to only a few and not contaminated by contact with spinning rods or lifestyle products, like trail running shoes. The best fishermen use all kinds of tackle and we all wear clothes. Fly fishing is fun and just another way to catch fish. Fishing for catfish with circle hooks and cut bait is fun too. One is not better than another.

+1 Good Comment? | | Report
from Woodstock wrote 2 years 24 weeks ago

Sorry, but I just can't get my mind around the concept of a fly-fishing "industry."

Yeah, I know fly-fishing supports some jobs at small factories, fly shops, tourist towns, and such, but for me the whole endeavor is more of a pass time - a vehicle to pleasure and connection to the outdoors, and not much more than that. The identity or philisophical standing of the fly-fishing "industry" doesn't grab me any more than the "gardening industry" or the "picture painting industry." We'll still go fishing regardless of the answer.

Apologies for my curmudgeonliness, but the short answer is: I don't care...

+1 Good Comment? | | Report
from aragonnapoles wrote 2 years 24 weeks ago

My opinion is easy,90% (or even more)of we bloggers in Fly Talk,are in to another outdoor activity;from hike to photograph or hunt and atv rides. Then the mix of outdoors activity may help us in a trade show.
All We remember with respect the Fly fishing parents and love the history from the Catskills and beyond. We never call ourselves "purists",evolution is the key; from the bamboo rod and iron reel spooled with cat intestines, to the feather ligths combos designed for cast all day long. The combinated trade show will be great,finally we are Fly Talkers.

+1 Good Comment? | | Report
from buckhunter wrote 2 years 24 weeks ago

Koldcut,
LMAO!!

+1 Good Comment? | | Report
from Koldkut wrote 2 years 24 weeks ago

Buckhunter.....as I've stated previously, I don't use them. And I figured I'd throw it out there. But just 2 weekends ago, I was fishing with some relative newbs and their indicators looked like something like a 70's hairdo, and about the size of a tennis ball, butted right up against the fly line/leader joint. Since I've thought about it, it may help me help them knowing this info.

Also, I think what hurts the fly fishing industry(yes woodstock, development, R&D, production all goes into fly fishing)is the price point. New fly fishers are lead to believe that they need to spend a grip to get into it. An ugly stick combo and some terminal tackle to toss powerbait and catch trout is only about $35, the same beginner setup for fly fishing is $75 at the local wal-mart, and the learning curve can be intimidating for some. I'm sure you're new book will address that, though, ;)

+1 Good Comment? | | Report
from Labrat wrote 2 years 24 weeks ago

Not sure I buy the high cost as a barrier to entry...have you looked at the cost of a quality bow these days?

I think you are correct in that the perception of higher cost is there for fly fishing vs bow hunting.

Maybe it is because most bow hunters graduated from high powered rifle hunting, and the cost for a good bow is somewhat comparable.

Maybe we need the Nuge to take up fishing and tout the mystical flight of the fly ;-)

+1 Good Comment? | | Report
from buckhunter wrote 2 years 24 weeks ago

I use strike indicators for steelhead when the fish are stacked in a hole. The vertical presentation reduces flossing or snagging. I guess there is one good use.

+1 Good Comment? | | Report

Post a Comment

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