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Kaufmann's Closes...Is Your Fly Shop Next?

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April 27, 2011

Kaufmann's Closes...Is Your Fly Shop Next?

by Kirk Deeter

The fly world has apparently lost an icon...not a person, but a shop. And not just any shop...arguably the most influential shop in the Pacific Northwest. Kaufmann's Streamborn has closed its doors without any announcement. (Here's a link to a story that ran on Oregon Live.)

The question now: is this a sign of things to come for more fly shops around the country, or just the end of the road for a tired family business? After all, the Kaufmann brothers (Randall and Lance) wielded considerable influence over the fly fishing world. The "Stimulator" fly was a Kaufmann creation, along with many others. International fly fishing travel...the Kaufmanns were the vanguard. As my friend Mike Michalak, owner of The Fly Shop in Redding, California said: “The fact that Kaufmann’s has shut (its) doors should give nobody in fly fishing any pleasure. The Kaufmann Brothers and their staff may have been the single most important shop in the history of the Pacific Northwest. Many of the current top manufacturers reps, quite a few of the other shop owners/managers, and a lot of the great fly fishing personalities in California, Oregon, and Washington were once part of their operation."

But fly shops are hurting. Kaufmann's certainly isn't the only one to go away, and it won't be the last.

I personally believe that there will always be a demand for a great fly shop...a place where you get quality information as well as quality product. Sure, there are people who gravitate toward cheap junk at Wal-Mart (that's apparently the American way), but I think there are some anglers who value the specialty fly shop enough to pay a few bucks extra.

Some fly shops should go away...the ones run by inept, often pompous, business people. Some fly shops (the real "fly" shops, meaning they make most of their profit by selling flies, and are near a destination river) are virtually bullet-proof.

But I would have thought the same thing about Kaufmann's. You have to wonder if the days of the classic fly shop are numbered, and if we'll all be buying our bugs via the Internet and the big box store in the not-so-distant future.

I sure hope not. I like the convenience and value of the Internet and big box like anyone else. But I'll always be a fan of the specialty fly shop.

Comments (16)

Top Rated
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from Sayfu wrote 1 year 4 weeks ago

A real shocker for me. I worked with Kaufman's, shopped at Kaufman's a lot, and fished, almost exclusively their stimulator as a guide on the Yakima. The specialty flyshops have a lot going against them, and it will continue to get worse, IMO.

0 Good Comment? | | Report
from benjaminwc wrote 1 year 4 weeks ago

Just read on the Oregonian that the business in filing for Chapter 7 bankruptcy protection. Here's the link.

http://www.oregonlive.com/business/index.ssf/2011/04/kaufmanns_streambor...

0 Good Comment? | | Report
from 2Poppa wrote 1 year 4 weeks ago

Shops such as this one,have been a part of the American landscape and are certainly more personable and find ways of helping their customers, by going the extra mile, that Big Box stores fail to do. When shopping these family owned fly-shops, bait stores, one finds him self lingering and taking in the ambience of the store and the moment, with friends that seem like family.

It seems that the Kaufmanns may have tried to expand their business in this time of economic turmoil. The Zoning Commission may have or have not contributed to the demise of this well known family business.

Perhaps they may decide to do an on-line store, but in many ways this takes away the congregation by distorting and detracting, while eroding the comraderie of the people.

It's a sign of the times; A sad and sorrowful loss!

0 Good Comment? | | Report
from Sayfu wrote 1 year 4 weeks ago

Kaufman's doesn't have that many stores I do not believe. One in Seattle, and one on the Eastside of Lake WA. Creakside Angler, the fly shop in Issaquah, WA but a hurtin on Kaufman's for sure. One problem with the ambiance thing, and personal service a fly shop can give, is...there are lots of folks that just want to come in and talk rather than buying. The wife and husband can go shopping, and the husband goes over to the fly shop and talks, and the wife shops and buys.

0 Good Comment? | | Report
from Sayfu wrote 1 year 4 weeks ago

And I didn't mean to forget their Oregon store..stores? Tegard, and where else in Oregon?

0 Good Comment? | | Report
from buckhunter wrote 1 year 3 weeks ago

Was it Will Rogers or Kirk Deeter who once said, "Even if you are on the right track you'll get run over if you just sit there"?

+1 Good Comment? | | Report
from backcast wrote 1 year 3 weeks ago

This one shocked me, gotta admit. Hopefully, they can rebound in some way, shape, or form.

0 Good Comment? | | Report
from truckee trout wrote 1 year 3 weeks ago

very sad, i live in Truckee and we just lost the Reno fly shop, just box stores left now.

+1 Good Comment? | | Report
from fflutterffly wrote 1 year 3 weeks ago

A store doesn't 'just close' because it's a fly shop. It succumbs to the economics of 'not enough customers'! People are not spending, profits are down in the big box except for essentials. ( I study market values and sustainable profits) If these folks wanted to retain a small store of such, it might have succeeded with one location, but without new people in the sport, without fresh wallets waiting to be opened for a new rod, reel, waders... they close. A shop can not exist on selling flies alone. Kaufmann's is not an example of history past, but a reminder of the future. We need this industry to grow to survive. They will be missed and so will every shop of substance that has closed.

+1 Good Comment? | | Report
from Sayfu wrote 1 year 3 weeks ago

flutterfly, Part of the problem is the fly fishermen themselves! Many do not want newbies coming into the sport. They do not want other newbies fishing "their waters" Take note of the survey done on this thread that I carped about as not supporting the sport of fly fishing. A consensus seemed to emerge that anglers felt their space violated if someone came within 400 yds of them when fishing a stream! My point was...how can product be provided, how can the industry be profitable if anglers see their space violated if someone comes within a quarter of a mile of them!! I personally like to talk to other anglers, share info, and help a newbie out even give them some flies that work. And I probably like to see them step in and catch a fish rather than me catching one. But that is me. I like to teach, am a teacher, and have been a small shop owner.

+4 Good Comment? | | Report
from flyguy911 wrote 1 year 3 weeks ago

Mik Michalak, not happy?? Of course he's happy- a major competitor just closed shop and he is potentially in-line to inherit a lot of cutomers on the catalog/internet side of the house. Mike reaps lots of rewards and every time this happens his company and name pop up- what's the saying: "All press is good press". There will come a time when there will not be a distinct line between big box store and companies like The Fly Shop, since the majority of their business is done on-line or through their catalog sales. Mike has done a lot of great things for the industry, no questions asked... let's just make sure we see all sides to this.

0 Good Comment? | | Report
from Sayfu wrote 1 year 3 weeks ago

The majority of folks shop where they can get the best price...even rich folks. My wealthy buddy buys expensive rods all the time via e-bay at big discounts. Small shops have big overhead. Basically a small shop has to get double their money, or a 505 markup to keep the doors open, and willing customers paying that markup. It isn't that hard to find internet outlets with less markup because they do not have the high overhead.

0 Good Comment? | | Report
from Sayfu wrote 1 year 3 weeks ago

And I typed in 50% wrong...double the price is 50% markup.

0 Good Comment? | | Report
from fflutterffly wrote 1 year 3 weeks ago

sayfu you are correct, but like you I value the new comer. But the industry needs them. New money new success. As you know from experience if a shop puts on a clinic for free and gives casting lessons then a small percentage of that group will purchase from them. This will be a small percentage they can capture just by extending good will.
I am teaching in such a class now and we have over 100 students! 100! If only 10% purchases from the two remaining specifically fly shops that will be an increase of sales of over 30% for each person BECAUSE they have friends or significant others who want to join them or just purchase clothing while browsing.

We can't have it both ways. Don't complain about a shop closing that you didn't support when it was in your hood. Go out and represent, take a friend fly fishing and get them hook on this disease! Be contagious!

0 Good Comment? | | Report
from CaCoastSteel wrote 1 year 3 weeks ago

This is why I shop @ leland fly fishing outfitters. They are professional they have or can get what I want and their staff is top notch.

They have dominated the online fly fishing market and are one of the few company's worth doing business with.

0 Good Comment? | | Report
from Sayfu wrote 1 year 3 weeks ago

Good post flutterfly. The manufacturer is still holding on to the price point, for the most part, because they want to protect the flyshop, the shops having the qualified sales help. The big box can not sell higher priced ticket items. They have unqualified help regarding fly fishing, and the guy spending some money wants to talk to a qualified person. I have seen it first hand here in Idaho Falls. The big box reduced their fly inventory to the lower price point equipment. They didn't have the salesmen that could sell it. In one class? 100? YIKES!

0 Good Comment? | | Report

Post a Comment

from Sayfu wrote 1 year 3 weeks ago

flutterfly, Part of the problem is the fly fishermen themselves! Many do not want newbies coming into the sport. They do not want other newbies fishing "their waters" Take note of the survey done on this thread that I carped about as not supporting the sport of fly fishing. A consensus seemed to emerge that anglers felt their space violated if someone came within 400 yds of them when fishing a stream! My point was...how can product be provided, how can the industry be profitable if anglers see their space violated if someone comes within a quarter of a mile of them!! I personally like to talk to other anglers, share info, and help a newbie out even give them some flies that work. And I probably like to see them step in and catch a fish rather than me catching one. But that is me. I like to teach, am a teacher, and have been a small shop owner.

+4 Good Comment? | | Report
from buckhunter wrote 1 year 3 weeks ago

Was it Will Rogers or Kirk Deeter who once said, "Even if you are on the right track you'll get run over if you just sit there"?

+1 Good Comment? | | Report
from truckee trout wrote 1 year 3 weeks ago

very sad, i live in Truckee and we just lost the Reno fly shop, just box stores left now.

+1 Good Comment? | | Report
from fflutterffly wrote 1 year 3 weeks ago

A store doesn't 'just close' because it's a fly shop. It succumbs to the economics of 'not enough customers'! People are not spending, profits are down in the big box except for essentials. ( I study market values and sustainable profits) If these folks wanted to retain a small store of such, it might have succeeded with one location, but without new people in the sport, without fresh wallets waiting to be opened for a new rod, reel, waders... they close. A shop can not exist on selling flies alone. Kaufmann's is not an example of history past, but a reminder of the future. We need this industry to grow to survive. They will be missed and so will every shop of substance that has closed.

+1 Good Comment? | | Report
from Sayfu wrote 1 year 4 weeks ago

A real shocker for me. I worked with Kaufman's, shopped at Kaufman's a lot, and fished, almost exclusively their stimulator as a guide on the Yakima. The specialty flyshops have a lot going against them, and it will continue to get worse, IMO.

0 Good Comment? | | Report
from benjaminwc wrote 1 year 4 weeks ago

Just read on the Oregonian that the business in filing for Chapter 7 bankruptcy protection. Here's the link.

http://www.oregonlive.com/business/index.ssf/2011/04/kaufmanns_streambor...

0 Good Comment? | | Report
from 2Poppa wrote 1 year 4 weeks ago

Shops such as this one,have been a part of the American landscape and are certainly more personable and find ways of helping their customers, by going the extra mile, that Big Box stores fail to do. When shopping these family owned fly-shops, bait stores, one finds him self lingering and taking in the ambience of the store and the moment, with friends that seem like family.

It seems that the Kaufmanns may have tried to expand their business in this time of economic turmoil. The Zoning Commission may have or have not contributed to the demise of this well known family business.

Perhaps they may decide to do an on-line store, but in many ways this takes away the congregation by distorting and detracting, while eroding the comraderie of the people.

It's a sign of the times; A sad and sorrowful loss!

0 Good Comment? | | Report
from Sayfu wrote 1 year 4 weeks ago

Kaufman's doesn't have that many stores I do not believe. One in Seattle, and one on the Eastside of Lake WA. Creakside Angler, the fly shop in Issaquah, WA but a hurtin on Kaufman's for sure. One problem with the ambiance thing, and personal service a fly shop can give, is...there are lots of folks that just want to come in and talk rather than buying. The wife and husband can go shopping, and the husband goes over to the fly shop and talks, and the wife shops and buys.

0 Good Comment? | | Report
from Sayfu wrote 1 year 4 weeks ago

And I didn't mean to forget their Oregon store..stores? Tegard, and where else in Oregon?

0 Good Comment? | | Report
from backcast wrote 1 year 3 weeks ago

This one shocked me, gotta admit. Hopefully, they can rebound in some way, shape, or form.

0 Good Comment? | | Report
from flyguy911 wrote 1 year 3 weeks ago

Mik Michalak, not happy?? Of course he's happy- a major competitor just closed shop and he is potentially in-line to inherit a lot of cutomers on the catalog/internet side of the house. Mike reaps lots of rewards and every time this happens his company and name pop up- what's the saying: "All press is good press". There will come a time when there will not be a distinct line between big box store and companies like The Fly Shop, since the majority of their business is done on-line or through their catalog sales. Mike has done a lot of great things for the industry, no questions asked... let's just make sure we see all sides to this.

0 Good Comment? | | Report
from Sayfu wrote 1 year 3 weeks ago

The majority of folks shop where they can get the best price...even rich folks. My wealthy buddy buys expensive rods all the time via e-bay at big discounts. Small shops have big overhead. Basically a small shop has to get double their money, or a 505 markup to keep the doors open, and willing customers paying that markup. It isn't that hard to find internet outlets with less markup because they do not have the high overhead.

0 Good Comment? | | Report
from Sayfu wrote 1 year 3 weeks ago

And I typed in 50% wrong...double the price is 50% markup.

0 Good Comment? | | Report
from fflutterffly wrote 1 year 3 weeks ago

sayfu you are correct, but like you I value the new comer. But the industry needs them. New money new success. As you know from experience if a shop puts on a clinic for free and gives casting lessons then a small percentage of that group will purchase from them. This will be a small percentage they can capture just by extending good will.
I am teaching in such a class now and we have over 100 students! 100! If only 10% purchases from the two remaining specifically fly shops that will be an increase of sales of over 30% for each person BECAUSE they have friends or significant others who want to join them or just purchase clothing while browsing.

We can't have it both ways. Don't complain about a shop closing that you didn't support when it was in your hood. Go out and represent, take a friend fly fishing and get them hook on this disease! Be contagious!

0 Good Comment? | | Report
from CaCoastSteel wrote 1 year 3 weeks ago

This is why I shop @ leland fly fishing outfitters. They are professional they have or can get what I want and their staff is top notch.

They have dominated the online fly fishing market and are one of the few company's worth doing business with.

0 Good Comment? | | Report
from Sayfu wrote 1 year 3 weeks ago

Good post flutterfly. The manufacturer is still holding on to the price point, for the most part, because they want to protect the flyshop, the shops having the qualified sales help. The big box can not sell higher priced ticket items. They have unqualified help regarding fly fishing, and the guy spending some money wants to talk to a qualified person. I have seen it first hand here in Idaho Falls. The big box reduced their fly inventory to the lower price point equipment. They didn't have the salesmen that could sell it. In one class? 100? YIKES!

0 Good Comment? | | Report

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