


February 06, 2012
The Fly Rod Beauty Factor: Does it Matter?
by Kirk Deeter 
G.Loomis recently announced that it would be offering its NRX rod series in a slick new green finish, which I find interesting, because that tells me that aesthetics might be more important in marketing fly rods than I had assumed. After all, the original NRX with its robin-egg-blue wraps is hands down, without question, one of the hottest-handling, best-casting, and all-around fishable fly rods ever made. It's just that a lot of folks think it's ugly. Yeah, I'll concede that the blue on the rod is a funky color, but I don't think they're ugly rods. Instead, I'd call them "aesthetically awkward," in more of a white socks and black shoes, or striped shirt and plaid necktie kind of way.
To be honest, when it comes to looks, different is often good. For example, when an angler is holding that big world record fish, and the rod with the odd blue wraps is in the photograph, everybody knows the fish was caught on an NRX. Now, green, we'll wonder, "Is it a Sage TCX or an NRX? Or is it a Winston?"
And can we agree that Winston has the fly rod beauty contest won already? Or would you place the tiara somewhere else? Orvis Helios is a very pretty rod. And the new Sage "One" is distinctive and sharp, but with the black motif it's definitely more Darth Vader than Princess Leia.
I have a couple Winston rods, and now and then I take them out of their tubes just to look at them. They cast great too, but I sometimes feel like fishing with a Winston is like playing baseball in penny loafers. That doesn't stop me though.
To that end, my friend Michael Gracie says he thinks the uglier a rod is, the better. He says that unpainted blanks and simple wraps tell him that the rod company put the money and effort where it belongs--in the design and construction of the blanks themselves. I would tell you what Gracie's favorite rods are, but by doing so, I would also be saying they are very ugly rods, so I'm going to avoid going there.
But I do wonder, when it comes to purchase time if you care what a rod looks like--a whole lot, a little bit, or not at all? I wonder if there will be a rush on the blue NRX "classic," or if it goes away entirely and becomes a fashion relic, like the powder blue "leisure suit" of the fly fishing industry.
Comments (38)
The Robin's blue wraps were out there, for sure distinct, but anytime you put a light color over a slate colored blank, you are asking for scrutiny because it will show everything that could have been better about the wraps. And that was a huge gripe from all NRX owners, not just the fly guys. A $700 rod should have been wrapped better IMO. I'll agree with Gracie, everything fancy adds elements that take away from the performance of a rod(blank), even if it is just two wraps of metallic trim. But man, there is something to be said when you're standing on the river with a functional piece of wrap and artwork, knowing the fish are coming in just to take a look at what you're throwing at them!
Ok -- I am taking issue with the comment that fishing with a Winston is like playing baseball in penny loafers. The Winston line is hands down, in my opinion, the finest line of graphite rods made. Period. I have caught over 30 Permit, thousands of bonefish, Giant Trevally and quite a few Tarpon fishing nothing but Winston Rods. The folks I know who don't like Winstons' can't throw a line to save their lives. No offense here but if you find the rod to soft it is because you are working the rod far too much. Slow that cast down and I promise it will do the work as finely as a well tuned tuning fork. And it doesn't hurt that they are a work of art to boot!
No doubt, Winston makes very nice rods.
I am partial to the beauty of the fish over the look of the rod.
A local shop put their Loomis fly rods on clearance at 50% off last summer. I went there to buy the 5wt NRX and it sold before I could drive there to buy it. I think it went unsold for so long at full price because it didn't have the same "curb appeal" as similar brands in the shop. As soon as the price went down the NRX was the first to sell followed by their StreamDance line (I ended up buying one of those). Given a choice, with a few choice marketing messages thrown in, your average rod buyer is going to choose the best looking rod, all other things equal.
Just a comment about Winston rods. My favorite rod to fish the Kinnickinnic River, my home water, is my 8' 4wt Winston IM6. It looks good in my hand and it makes me look good when I roll cast it.
I don't think the green finish looks so hot either.
I may purchase a rod because it is beautiful but it is the function that keeps me using it. I have a warranty replacement rod from Thomas and Thomas that has the ugliest blue blank, I'm almost embarrassed to take it to the river, but the darn thing cast sooooo wonderfully. Never would have bought the rod if I saw it on the shelf.
I guess from a marketing standpoint, an ugly rod may detract buyers but not users.
Buckhunter..."I guess from a marketing standpoint, an ugly rod may detract buyers but not users."
Well said.
These Mfgers seem to get together before the new year, and decide what color blanks will be. Not long ago, most of them offered the green blank. Doesn't make that much difference to me, but I do like a polished, sanded blank, and the unsanded, blank that shows the scrim wraps is supposed to be lighter, and lacks the fish spooky glare, but I don't care for the looks.
KD,
Don't call them "ugly" - refer to them as "elegant, as attained via aesthetic simplicity."
I only fish them because I don't want to wake up the morning of a trip having to decide what shirt goes good with [insert rod color here].
;-)
Today I ordered a NRX, original colors. And like Deeter said, no one will wonder which rod I'm using.
Sayfu, I prefer sanded bare graphite for my sticks, but very few makers make them. The unsanded are lighter than the polished ones in most cases, but sand it and leave it that way and you have a neutral canvas for a rod builder to do with what he wants, that's the way I like it.
If two rods perform the same and cost the same, why not get the color you prefer?
weedless87. No two rods perform the same in the mind of the user.
Extremely subjective judgement, but an owner will always make one. Like owning two different cars, and saying why not get the color you like, they both perform the same. Chevies, and Fords...exactly the same performance..yeh, right.
yeah sayfu, chevy is better lol...i'll say it, i don't care if a rod is ugly, but if it's an embarassing color...i won't fish it as well as if i have confidence standing holding the rod...and focusing, not worrying i'm standing here holding a bright ugly rod...that makes me look like a (insult)
Me also, can't be an embarrassing color. But that rich, deep green that many of the rod makers used on their rods is attractive. Hard for anyone to say they aren't attractive, unless they prefer gawdy-ness. I think it was Loomis that didn't bake on shiny color their rods, or a model at least they did not shiny finish color, and made the case for their dull black, blank as being stronger in that the "scrim" (sp?) that they use to wrap the rod, heat, and make the blank, then remove the scrim that leaves a spiral edge on the blank after removal, was better left as is...lighter, stronger, and less reflection to spook fish...?..I dunno. I get caught up in the looks. One look that has been proven to not function very well, but sells anglers in the store, are small guides, and not bigger guides. Bigger guides cast better, but are poor marketing, and poor sellers. I was sent a 4 piece custom rod in a nice leather case to try out, and make a recommendation to the manufacturer as to how it casted. It casted lousy! A 9 ft. ,7wt. that I had to put an 8 wt. line on it to cast the darn thing decently. Then I realized how small the guides were. The tip top guide was very small, and the feeder guide was a small guide. I contacted them and asked if I could remove the guides, or the critical ones, and put bigger guides on the rod. It was a go, and the rod performed great with the bigger guides...I still have the rod, a $400 rod at the time about 15 yrs. ago now probably. The said keep it.
I have always wondered if the scrim (as sayfu calls it) causes friction on the fly-line and therefore not cast as efficient.
I like my blanks unfinished and smooth. One of the reasons I love my G. Loomis blanks.
Sayfu, I have never seen a rod with smaller than average guide sizes. When it comes to guides I like mine close together to avoid excess belly.
Buck, the scrim is the innermost material that the rest of the graphite or glass is laid over. Loomis were the first that I know of to use a graphite scrim, lowering the overall weight of the rod, most use fiberglass scrims and lay carbon over them. I like to add an extra guide into the mix on my fly rods for that same reason buck, the extra 2inches of pull it allows can make a difference when you're czech nymping, and like all things friction related, the unsanded blanks will provide less surface area for the line to scrub if that is going to slow the line down at all. Smaller guides do help, I run size 4 pac bay minima-4 guides on my 8wt, they pass the line just fine. I do however run larger tips and standard size stripper guides, but I do throw in a second stripper, or tamer guide that is smaller than the stripper 3" above first stripper guide.
Kold, So you are saying the unsanded blanks cause less friction?
It's the same idea with those saw tooth looking spools on spinning reels, its such a small thing, but if you want to add them all up, the ridges on an unsanded blank would have less surface area riding against your line, so you would get less friction surfaces to slow your line down, like sharkskin line, its textured to provide less surface friction running through the guides. The effects are minimal, but they are there if you really wanted to get picky with it. Some guys prefer to use guides with a little height off the blank. For me, it's pac bay minima guides or recoils(the NRX got it right there with recoils).
I own one rod with the rough texture still on the blank. An Orvis Clearwater 2wt 8 1/2 ft rod. No finer rod exist for bluegill. IMO. I always thought it was toough to cast because of the rough texture of the blank. Now I'm thinking it's the 15 year old fly line. Thanks for the info Koldkut.
Should be no thought of being tough to cast...just saves labor intensive time. And that is a thought of the consumer...they cheapened the rod by not adding a nice labor intensive finishing time...but should cast as well.
i don't really care about the looks.if i can cast it and it's functional, i would use it if the price was reasonable. to be honest, i don't get too hung up on the looks.
jamesti..but you do know that a lot of folks do, be it their clothes, car, or most anything the own. Some fly anglers want to buy a custom made rod just for the fancy wrapping that identifies it as a custom made rod.
I think of it like a gun stock. Highly figured walnut doesn't shoot any better but it looks great.
clgoogl. Connect the dots. Looks good, and you feel great! When you feel great, you eat well, drink good booze, get lots of sleep, and get up, hit the water, and cast good.
Connected. Was probably unclear but I agree with you. I care what it looks like and buy what I consider a beauty. The stock on my monte is nice and the stock on my CG will be nice. I love the look of my helios rods too, understated, refined, classy (even with the carbon fiber reel seat).
clgoogl..You've definitely come of age clgoogl...brought your "A" game...good to see.
I see that most of the talk of aesthetics on this thread centers around the color and finish of the blank itself, but for me, probably 80% of a rods beauty revolves around the reelseat and cork. Nobody wants ugly wraps (to be sure, the blue wraps on the NRX were the first thing I noticed, as an old acquintance of mine would say, they stuck out "like a turd in a punchbowl"), but a nicely burled reelseat, sublime hardware, and quality cork are what grabs my attention first. Of course, if it doesn't cast well, all that is for naught. My Father-in-law has an old Heddon 'boo that with the exception of the bakelite reelseat, is a beautiful rod. Unfortunately, it casts like a club.
Unfortunately for the salt water anglers, they don't have that luxery of fine wood reel seats.
I've never understood the appeal of having a reel seat that costs $80, when the rest of the rods components are much cheaper.
This is an amazing discussion! I fish with the cheapest equipment that can get the job done. I drive a red truck because it was a diesel with roll up windows and no carpets. I don't like red trucks, but I do like not paying for options I don't need and don't want. I have never in my life thought about how a rod or a gun, or a truck looks. I enjoy fishing, I enjoy hunting, I want a vehicle that does the job I need to have done. I toss the fly the fish will hit, not the fly that looks best as I cast it. I hunt with my lab Glock because he is a good partner and a fetching fool, not because he is the "in" dog to have. Beauty contests are of interest to some, not to me. I have more than one fly rod because I broke two one year while fishing for silvers in Ak. See you guys on the water, I'm the ugly bearded guy fishing with the Lab, wearing mismatched rain gear and camo waders. I have a blast in my uncool, ugly, cheapskate way.
You sure you cast the right fly most of the time lab?
And something else that did not get mentioned here, is the overall fit and finish of the rod. One thing I tend to look at as a rod builder. Are there any glue lines, is the finish too thick over the wraps, does it cover the thread properly, is it level, are the guide foot tunnels filled in and not exposed to the elements, is the cork overly filled with wood filler, is the cork straight and not off center? I look at all of it when I pick up a rod. Cork is the one area of a rod where a company will pass you a filled in low grade product because they can cover it up.
No I'm not sure Sayfu. Sometimes they hit pollywogs, sometimes they hit clousers. I change when they stop hitting, or if they aren't hitting., Glock and I have a great time chucking stuff at them though!!
An attractive rod is the same thing as the post on a parachute Adams...more for the fisherman that the fish. Personally I like it when a rod is pretty, it just enhances time being outdoors and on the trout stream. For my money tho', split cane is the most beautiful of all.
B Mogren..How about a nice lookin Tenkera 14ft. telescoping rod? And you do know somebody makes a graphite, a HEX that appears like cane..not quite the same? If cane could only eliminate the metal ferule.
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If two rods perform the same and cost the same, why not get the color you prefer?
I may purchase a rod because it is beautiful but it is the function that keeps me using it. I have a warranty replacement rod from Thomas and Thomas that has the ugliest blue blank, I'm almost embarrassed to take it to the river, but the darn thing cast sooooo wonderfully. Never would have bought the rod if I saw it on the shelf.
I guess from a marketing standpoint, an ugly rod may detract buyers but not users.
KD,
Don't call them "ugly" - refer to them as "elegant, as attained via aesthetic simplicity."
I only fish them because I don't want to wake up the morning of a trip having to decide what shirt goes good with [insert rod color here].
;-)
jamesti..but you do know that a lot of folks do, be it their clothes, car, or most anything the own. Some fly anglers want to buy a custom made rod just for the fancy wrapping that identifies it as a custom made rod.
The Robin's blue wraps were out there, for sure distinct, but anytime you put a light color over a slate colored blank, you are asking for scrutiny because it will show everything that could have been better about the wraps. And that was a huge gripe from all NRX owners, not just the fly guys. A $700 rod should have been wrapped better IMO. I'll agree with Gracie, everything fancy adds elements that take away from the performance of a rod(blank), even if it is just two wraps of metallic trim. But man, there is something to be said when you're standing on the river with a functional piece of wrap and artwork, knowing the fish are coming in just to take a look at what you're throwing at them!
Ok -- I am taking issue with the comment that fishing with a Winston is like playing baseball in penny loafers. The Winston line is hands down, in my opinion, the finest line of graphite rods made. Period. I have caught over 30 Permit, thousands of bonefish, Giant Trevally and quite a few Tarpon fishing nothing but Winston Rods. The folks I know who don't like Winstons' can't throw a line to save their lives. No offense here but if you find the rod to soft it is because you are working the rod far too much. Slow that cast down and I promise it will do the work as finely as a well tuned tuning fork. And it doesn't hurt that they are a work of art to boot!
No doubt, Winston makes very nice rods.
I have always wondered if the scrim (as sayfu calls it) causes friction on the fly-line and therefore not cast as efficient.
I like my blanks unfinished and smooth. One of the reasons I love my G. Loomis blanks.
Sayfu, I have never seen a rod with smaller than average guide sizes. When it comes to guides I like mine close together to avoid excess belly.
Buck, the scrim is the innermost material that the rest of the graphite or glass is laid over. Loomis were the first that I know of to use a graphite scrim, lowering the overall weight of the rod, most use fiberglass scrims and lay carbon over them. I like to add an extra guide into the mix on my fly rods for that same reason buck, the extra 2inches of pull it allows can make a difference when you're czech nymping, and like all things friction related, the unsanded blanks will provide less surface area for the line to scrub if that is going to slow the line down at all. Smaller guides do help, I run size 4 pac bay minima-4 guides on my 8wt, they pass the line just fine. I do however run larger tips and standard size stripper guides, but I do throw in a second stripper, or tamer guide that is smaller than the stripper 3" above first stripper guide.
I am partial to the beauty of the fish over the look of the rod.
A local shop put their Loomis fly rods on clearance at 50% off last summer. I went there to buy the 5wt NRX and it sold before I could drive there to buy it. I think it went unsold for so long at full price because it didn't have the same "curb appeal" as similar brands in the shop. As soon as the price went down the NRX was the first to sell followed by their StreamDance line (I ended up buying one of those). Given a choice, with a few choice marketing messages thrown in, your average rod buyer is going to choose the best looking rod, all other things equal.
Just a comment about Winston rods. My favorite rod to fish the Kinnickinnic River, my home water, is my 8' 4wt Winston IM6. It looks good in my hand and it makes me look good when I roll cast it.
I don't think the green finish looks so hot either.
Buckhunter..."I guess from a marketing standpoint, an ugly rod may detract buyers but not users."
Well said.
These Mfgers seem to get together before the new year, and decide what color blanks will be. Not long ago, most of them offered the green blank. Doesn't make that much difference to me, but I do like a polished, sanded blank, and the unsanded, blank that shows the scrim wraps is supposed to be lighter, and lacks the fish spooky glare, but I don't care for the looks.
Today I ordered a NRX, original colors. And like Deeter said, no one will wonder which rod I'm using.
Sayfu, I prefer sanded bare graphite for my sticks, but very few makers make them. The unsanded are lighter than the polished ones in most cases, but sand it and leave it that way and you have a neutral canvas for a rod builder to do with what he wants, that's the way I like it.
weedless87. No two rods perform the same in the mind of the user.
Extremely subjective judgement, but an owner will always make one. Like owning two different cars, and saying why not get the color you like, they both perform the same. Chevies, and Fords...exactly the same performance..yeh, right.
yeah sayfu, chevy is better lol...i'll say it, i don't care if a rod is ugly, but if it's an embarassing color...i won't fish it as well as if i have confidence standing holding the rod...and focusing, not worrying i'm standing here holding a bright ugly rod...that makes me look like a (insult)
Me also, can't be an embarrassing color. But that rich, deep green that many of the rod makers used on their rods is attractive. Hard for anyone to say they aren't attractive, unless they prefer gawdy-ness. I think it was Loomis that didn't bake on shiny color their rods, or a model at least they did not shiny finish color, and made the case for their dull black, blank as being stronger in that the "scrim" (sp?) that they use to wrap the rod, heat, and make the blank, then remove the scrim that leaves a spiral edge on the blank after removal, was better left as is...lighter, stronger, and less reflection to spook fish...?..I dunno. I get caught up in the looks. One look that has been proven to not function very well, but sells anglers in the store, are small guides, and not bigger guides. Bigger guides cast better, but are poor marketing, and poor sellers. I was sent a 4 piece custom rod in a nice leather case to try out, and make a recommendation to the manufacturer as to how it casted. It casted lousy! A 9 ft. ,7wt. that I had to put an 8 wt. line on it to cast the darn thing decently. Then I realized how small the guides were. The tip top guide was very small, and the feeder guide was a small guide. I contacted them and asked if I could remove the guides, or the critical ones, and put bigger guides on the rod. It was a go, and the rod performed great with the bigger guides...I still have the rod, a $400 rod at the time about 15 yrs. ago now probably. The said keep it.
Kold, So you are saying the unsanded blanks cause less friction?
It's the same idea with those saw tooth looking spools on spinning reels, its such a small thing, but if you want to add them all up, the ridges on an unsanded blank would have less surface area riding against your line, so you would get less friction surfaces to slow your line down, like sharkskin line, its textured to provide less surface friction running through the guides. The effects are minimal, but they are there if you really wanted to get picky with it. Some guys prefer to use guides with a little height off the blank. For me, it's pac bay minima guides or recoils(the NRX got it right there with recoils).
I own one rod with the rough texture still on the blank. An Orvis Clearwater 2wt 8 1/2 ft rod. No finer rod exist for bluegill. IMO. I always thought it was toough to cast because of the rough texture of the blank. Now I'm thinking it's the 15 year old fly line. Thanks for the info Koldkut.
Should be no thought of being tough to cast...just saves labor intensive time. And that is a thought of the consumer...they cheapened the rod by not adding a nice labor intensive finishing time...but should cast as well.
i don't really care about the looks.if i can cast it and it's functional, i would use it if the price was reasonable. to be honest, i don't get too hung up on the looks.
I think of it like a gun stock. Highly figured walnut doesn't shoot any better but it looks great.
clgoogl. Connect the dots. Looks good, and you feel great! When you feel great, you eat well, drink good booze, get lots of sleep, and get up, hit the water, and cast good.
Connected. Was probably unclear but I agree with you. I care what it looks like and buy what I consider a beauty. The stock on my monte is nice and the stock on my CG will be nice. I love the look of my helios rods too, understated, refined, classy (even with the carbon fiber reel seat).
clgoogl..You've definitely come of age clgoogl...brought your "A" game...good to see.
I see that most of the talk of aesthetics on this thread centers around the color and finish of the blank itself, but for me, probably 80% of a rods beauty revolves around the reelseat and cork. Nobody wants ugly wraps (to be sure, the blue wraps on the NRX were the first thing I noticed, as an old acquintance of mine would say, they stuck out "like a turd in a punchbowl"), but a nicely burled reelseat, sublime hardware, and quality cork are what grabs my attention first. Of course, if it doesn't cast well, all that is for naught. My Father-in-law has an old Heddon 'boo that with the exception of the bakelite reelseat, is a beautiful rod. Unfortunately, it casts like a club.
Unfortunately for the salt water anglers, they don't have that luxery of fine wood reel seats.
I've never understood the appeal of having a reel seat that costs $80, when the rest of the rods components are much cheaper.
This is an amazing discussion! I fish with the cheapest equipment that can get the job done. I drive a red truck because it was a diesel with roll up windows and no carpets. I don't like red trucks, but I do like not paying for options I don't need and don't want. I have never in my life thought about how a rod or a gun, or a truck looks. I enjoy fishing, I enjoy hunting, I want a vehicle that does the job I need to have done. I toss the fly the fish will hit, not the fly that looks best as I cast it. I hunt with my lab Glock because he is a good partner and a fetching fool, not because he is the "in" dog to have. Beauty contests are of interest to some, not to me. I have more than one fly rod because I broke two one year while fishing for silvers in Ak. See you guys on the water, I'm the ugly bearded guy fishing with the Lab, wearing mismatched rain gear and camo waders. I have a blast in my uncool, ugly, cheapskate way.
You sure you cast the right fly most of the time lab?
And something else that did not get mentioned here, is the overall fit and finish of the rod. One thing I tend to look at as a rod builder. Are there any glue lines, is the finish too thick over the wraps, does it cover the thread properly, is it level, are the guide foot tunnels filled in and not exposed to the elements, is the cork overly filled with wood filler, is the cork straight and not off center? I look at all of it when I pick up a rod. Cork is the one area of a rod where a company will pass you a filled in low grade product because they can cover it up.
No I'm not sure Sayfu. Sometimes they hit pollywogs, sometimes they hit clousers. I change when they stop hitting, or if they aren't hitting., Glock and I have a great time chucking stuff at them though!!
An attractive rod is the same thing as the post on a parachute Adams...more for the fisherman that the fish. Personally I like it when a rod is pretty, it just enhances time being outdoors and on the trout stream. For my money tho', split cane is the most beautiful of all.
B Mogren..How about a nice lookin Tenkera 14ft. telescoping rod? And you do know somebody makes a graphite, a HEX that appears like cane..not quite the same? If cane could only eliminate the metal ferule.
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