January 23, 2014
Commercial TV Blows Another Chance to Depict Fly Fishing with Style
By Tim Romano
For the life of me I can't figure out why casting directors haven't ever once put a decent caster in front of the camera for TV commercials. Be it big-pharma or in this case, a 30-second spot for Southwest Airlines, they're always miserable.
Check out the underhanded tailing loops, piles of line landing on the water, line striping, the ridiculous hook-set, the reel appearing on opposite sides of the rod, and not to mention the horrible handling of the fish at the end.
Ugh… Listen up Hollywood or wherever these things are made, just give me a call the next time you want to show a fly caster in one of your cheesy commercials. I've got plenty of good looking friends that could show you how it's done.