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Petzal: At Long Last

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May 05, 2009

Petzal: At Long Last

By David E. Petzal

The movies have the Oscars; magazines have the ASME Awards. Every year, a panel of screeners and judges from the American Society of Magazine Editors meets at Columbia University to pick the best work in 20 different categories—Best Design, photography, essay, reporting, etc. The awards are called Ellies, because the statuettes look a little like elephants, or spiders, depending on your world view. This year there were 1,707 entries in 20 categories from 350 magazines.

Many magazines are never nominated. A comparative few are nominated nearly every year. Most will get a nomination two or three times in their life span. The top award—General Excellence—is the equivalent of Best Picture. It is the Big One. Over the past 20 years, Field & Stream has been nominated 14 times for various awards, and never won. This year, we were up for General Excellence in the 1- to 2-million circulation bracket. The other finalists were Bon Appetit, The New Yorker, Popular Science, and Vogue—all perennial winners.

But this year, by God, it was our turn. Field & Stream finally took an Ellie, and it was the top Ellie. The citation reads:

“Field & Stream, Anthony Licata, editor, for May, June, December/January issues. From tips on becoming a total outdoorsman to profiles of amputees reentering the world of hunting, Field & Stream respects its readers enough to challenge them. Like all great magazines, this one is much more ambitious than it needs to be and delivers the goods, but also provokes with content that is consistently savvy, witty and large-hearted. Nominated 14 times, this is Field & Stream’s first Ellie.”

Comments (43)

Top Rated
All Comments
from steve182 wrote 3 years 2 weeks ago

Well done

+2 Good Comment? | | Report
from rjw wrote 3 years 2 weeks ago

Congratulations to not only the editor but also all of the staff at Field & Stream for making this happen!
Keep up the great work and thanks for all of the useful content.

+3 Good Comment? | | Report
from dighunter wrote 3 years 2 weeks ago

congratulations

+2 Good Comment? | | Report
from Douglas wrote 3 years 2 weeks ago

Its pretty cool you beat out the New Yorker!

+2 Good Comment? | | Report
from Big O wrote 3 years 2 weeks ago

Congrats on the award guys, to bad the "huntress"(who contributited to this "win") is no longer with the mag.
Kind of bitter/sweet huh?

+2 Good Comment? | | Report
from buckhunter wrote 3 years 2 weeks ago

Bullseye!

+2 Good Comment? | | Report
from WA Mtnhunter wrote 3 years 2 weeks ago

Bravo!

+2 Good Comment? | | Report
from dkahng wrote 3 years 2 weeks ago

Congratulations!

+2 Good Comment? | | Report
from 2Poppa wrote 3 years 2 weeks ago

Magazines without vision perish and fail to flourish.

Maintain your vision for the future,remain vital and true to your calling, and your desire for achievment and success will be realized for decades to come.

F&S evokes latent longings and cravings, for both the woods and waters,even for the proverbial couch potato.

Before coming back to F&S,I found myself wanting "more" from the other magazines I had subscribed to. With my subscription to F&S, I have found it "all"!

Congratulations!

"Don't do anything you're not proud of!"
Hodgen O. Patrick Jr.
F&S's oldest subscriber.

+3 Good Comment? | | Report
from Mjenkins1 wrote 3 years 2 weeks ago

That's what I'm talkin about

+2 Good Comment? | | Report
from 007 wrote 3 years 2 weeks ago

atta' boy!!

+1 Good Comment? | | Report
from jim in nc wrote 3 years 2 weeks ago

congratulations; richly deserved

+1 Good Comment? | | Report
from auburn_hunter wrote 3 years 2 weeks ago

Well deserved - 15th time is a charm!

+3 Good Comment? | | Report
from Ralph the Rifleman wrote 3 years 2 weeks ago

Nice Job done to the peoples at F&S :o)BUT US GUN NUTS ALREADY KNEW IT!

+2 Good Comment? | | Report
from focusfront wrote 3 years 2 weeks ago

I took a trip to New York about six years ago and was surprised to find that it is tough to find an outdoor magazine in the places they'd normally be found; convenience store, drug store, and food store magazine racks. On that same trip I used a small Swiss Army knife to lift a bottle cap, and from the shocked look on the face of my server at my "Jim Bowie knife" (his words) you'd have thought I pulled a pin on a grenade.

In short, they don't do outdoor magazines in New York. That they even acknowledge that you exist (14 priors) is a huge compliment, and this year you won an Ellie. As good as they said you are, you're better. Huge attaboys all around.

+3 Good Comment? | | Report
from FloridaHunter1226 wrote 3 years 2 weeks ago

Great Job to all at Field and Stream! Ya'll have really made an excellent magazine and I hope it stays that way.

+2 Good Comment? | | Report
from Jim in Mo wrote 3 years 2 weeks ago

The citation should have included:
...and they were also smart enough to occasionally take advice and speak to bloggers.

+3 Good Comment? | | Report
from ishawooa wrote 3 years 2 weeks ago

I'm just surprised that it took so long as if I ruled the world F & S would have been properly awarded many times for as many years. As it is I don't even bother to read the other contenders as listed in Dave's blog. Somewhere along the way I have tried but always found them so boring that I gave up and found myself reaching for some magazine or book which possessed more value to me personally. Great job and congratulations to everyone involved. I think Mr. Petzal might have been a principal component of why that decision was made. There's other magazines but there's only one Dave.

+3 Good Comment? | | Report
from jbird wrote 3 years 2 weeks ago

Congratulations to the staff @ F&S, and congrats to you Dave. You're the only gun writer that makes me laugh out loud! Keep up the good work.

+2 Good Comment? | | Report
from jmeerpohl wrote 3 years 2 weeks ago

I have been a reader since the 50's and accolades and awards are long overdue. Ted Trueblood would be proud; keep up the hard work writting about the things we love and the challenges that we can take in the fields and streams of this great country.

+2 Good Comment? | | Report
from Beekeeper wrote 3 years 2 weeks ago

Good Show!

+2 Good Comment? | | Report
from PbHead wrote 3 years 2 weeks ago

Kudos! The first one is the hardest one. F&S with Dave can now shoot for 15 in a row!

+2 Good Comment? | | Report
from BigElk wrote 3 years 2 weeks ago

If FS is not winning Ellie's with guys like Petzel on staff,....who is?

+2 Good Comment? | | Report
from Del in KS wrote 3 years 2 weeks ago

Field and Stream must be doing something right to win a major award in a city full of liberals. Maybe the blogospere helped. Keep up the good work! Any chance of becoming bi-monthly? It's just too long between issues.

+4 Good Comment? | | Report
from The_UTP wrote 3 years 2 weeks ago

Great going, F&S team! I went to one of the big J-schools and have picked up a few (very, very minor league) journalism awards myself. Awards and the groups that give them can seem an impenetrable clique, and the same flavors win each year. Worse yet, the perennial winners angle to impress their award-granting colleagues. You can spot the "awards pieces" a mile off. But F&S never dealt in those tactics. Bravo -- not only did you win, but you won the honest way, by putting out a good magazine for your readers.

+3 Good Comment? | | Report
from semp wrote 3 years 2 weeks ago

Well fought win over Popular Science. As for the other three ... well the thinking of their audience is just 'FUBAR' . Congrats Pezal et al at F&S .

+2 Good Comment? | | Report
from nc30-06 wrote 3 years 2 weeks ago

Finally, quality gets to rise to the top. Congratulations one more time. Do it again. I just wish F&S came twice a month.

+2 Good Comment? | | Report
from platte river rat wrote 3 years 2 weeks ago

Way to GOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!!!!!!!!! F & S you the best

+2 Good Comment? | | Report
from blueridge wrote 3 years 2 weeks ago

Well done, Field and Stream...and congrats to you, Dave Petzel. This is a team effort, and all contributed...it seems to say a lot for those who reached across the politcally incorrect barrier, and recognized articles that involved firearms and hunting are legitimate.

This does everyone good. Thanks for the great efforts in our behalf.

Blue

+3 Good Comment? | | Report
from Quahog wrote 3 years 2 weeks ago

Very cool F&S and also to you, Dave. You'll get #2 as soon as The SOCIETY OF MAGAZINE EDITORS purloins your take on the new Model 70 in this months issue. Your magazine also deserves kudos for staying steadfastly politically neutral ---- a quality hard to find in the publishing world today.

+4 Good Comment? | | Report
from KJ wrote 3 years 2 weeks ago

Now that is cool.

+2 Good Comment? | | Report
from Carney wrote 3 years 2 weeks ago

Good for you guys!

+2 Good Comment? | | Report
from ChevJames wrote 3 years 2 weeks ago

Congratulations upon a well-deserved award and some overdue recognition! I admire both Field & Stream's writing and journalism ethics!

+3 Good Comment? | | Report
from Ricardo Rodríguez wrote 3 years 2 weeks ago

Congratulations and keep on with the good work.

+2 Good Comment? | | Report
from Scott in Southe... wrote 3 years 2 weeks ago

Been a subscriber on and off for 34 years. 'Bout time. I did not know such an award existed. Field and Stream has outdone all other contenders for as long as I care to remember. Here's to another 34 years! Right on!

+2 Good Comment? | | Report
from Jere Smith wrote 3 years 2 weeks ago

I have read O.D. & Field & Stream and Sports Afield and every other related type of magazine since I learned to read, which is more years than I care to admit too. You are the the best!

+1 Good Comment? | | Report
from Gunslinger wrote 3 years 2 weeks ago

Dave Congratulations, it's about time F&S stream won. A few years back i subscribed to more magazines than I care to mention. Now only 4, they being F&S, Outdoor life , Hunting and NAHC. After got a Puter and the magazines continued to run only advertisements and conservation stories, figured I would cull the othes. Be suprised the $$$ I;ve saved and the lessons I've learned from this BLOG. I've sent many messages, read a zillion and most were helpful;.Now and then a IDIOT get's on board, but he last only a short while. Dave learned at age 73+ that much I yet need to know. Contimue to give us great information snd we will continue to agree/disagree depending on subject. But thats's what free speech is all about, live an learn. Again glad you won. Hey, if you reurn to NZ give me a call if you need a buddy, would love that trip and a chance at a Stag i could afford. Bet I spent enough last year going to the Rockies to go to NZ. I know I did in 2006 when I hunted WY, C0, and MT gone for 5 weeks. Cost a ton.Shoot-um-straight and ofen.

+2 Good Comment? | | Report
from muskiemaster wrote 3 years 2 weeks ago

congratulaions field and stream it's been a long road and every magazine is worth it.

+2 Good Comment? | | Report
from buckstopper wrote 3 years 2 weeks ago

Dave,
does this mean you've been the "Susan Lucci" of gunwriters?

+2 Good Comment? | | Report
from Edward J. Palumbo wrote 3 years 2 weeks ago

Congratulations to the entire F&S staff for an award richly deserved!

+2 Good Comment? | | Report
from Jere Smith wrote 3 years 5 days ago

Buckstopper, Have you compared a picture of Ms. Lucci & Mr Petzal? How does that compute.... (Wish I had thought of it my self) Heh Heh

+1 Good Comment? | | Report
from Jere Smith wrote 3 years 5 days ago

No offense meant Mr. Petzal! :)

+1 Good Comment? | | Report
from Elliott Balthazor wrote 2 years 47 weeks ago

Yeah won one!!!!!!

+2 Good Comment? | | Report

Post a Comment

from Del in KS wrote 3 years 2 weeks ago

Field and Stream must be doing something right to win a major award in a city full of liberals. Maybe the blogospere helped. Keep up the good work! Any chance of becoming bi-monthly? It's just too long between issues.

+4 Good Comment? | | Report
from Quahog wrote 3 years 2 weeks ago

Very cool F&S and also to you, Dave. You'll get #2 as soon as The SOCIETY OF MAGAZINE EDITORS purloins your take on the new Model 70 in this months issue. Your magazine also deserves kudos for staying steadfastly politically neutral ---- a quality hard to find in the publishing world today.

+4 Good Comment? | | Report
from rjw wrote 3 years 2 weeks ago

Congratulations to not only the editor but also all of the staff at Field & Stream for making this happen!
Keep up the great work and thanks for all of the useful content.

+3 Good Comment? | | Report
from 2Poppa wrote 3 years 2 weeks ago

Magazines without vision perish and fail to flourish.

Maintain your vision for the future,remain vital and true to your calling, and your desire for achievment and success will be realized for decades to come.

F&S evokes latent longings and cravings, for both the woods and waters,even for the proverbial couch potato.

Before coming back to F&S,I found myself wanting "more" from the other magazines I had subscribed to. With my subscription to F&S, I have found it "all"!

Congratulations!

"Don't do anything you're not proud of!"
Hodgen O. Patrick Jr.
F&S's oldest subscriber.

+3 Good Comment? | | Report
from auburn_hunter wrote 3 years 2 weeks ago

Well deserved - 15th time is a charm!

+3 Good Comment? | | Report
from focusfront wrote 3 years 2 weeks ago

I took a trip to New York about six years ago and was surprised to find that it is tough to find an outdoor magazine in the places they'd normally be found; convenience store, drug store, and food store magazine racks. On that same trip I used a small Swiss Army knife to lift a bottle cap, and from the shocked look on the face of my server at my "Jim Bowie knife" (his words) you'd have thought I pulled a pin on a grenade.

In short, they don't do outdoor magazines in New York. That they even acknowledge that you exist (14 priors) is a huge compliment, and this year you won an Ellie. As good as they said you are, you're better. Huge attaboys all around.

+3 Good Comment? | | Report
from Jim in Mo wrote 3 years 2 weeks ago

The citation should have included:
...and they were also smart enough to occasionally take advice and speak to bloggers.

+3 Good Comment? | | Report
from ishawooa wrote 3 years 2 weeks ago

I'm just surprised that it took so long as if I ruled the world F & S would have been properly awarded many times for as many years. As it is I don't even bother to read the other contenders as listed in Dave's blog. Somewhere along the way I have tried but always found them so boring that I gave up and found myself reaching for some magazine or book which possessed more value to me personally. Great job and congratulations to everyone involved. I think Mr. Petzal might have been a principal component of why that decision was made. There's other magazines but there's only one Dave.

+3 Good Comment? | | Report
from The_UTP wrote 3 years 2 weeks ago

Great going, F&S team! I went to one of the big J-schools and have picked up a few (very, very minor league) journalism awards myself. Awards and the groups that give them can seem an impenetrable clique, and the same flavors win each year. Worse yet, the perennial winners angle to impress their award-granting colleagues. You can spot the "awards pieces" a mile off. But F&S never dealt in those tactics. Bravo -- not only did you win, but you won the honest way, by putting out a good magazine for your readers.

+3 Good Comment? | | Report
from blueridge wrote 3 years 2 weeks ago

Well done, Field and Stream...and congrats to you, Dave Petzel. This is a team effort, and all contributed...it seems to say a lot for those who reached across the politcally incorrect barrier, and recognized articles that involved firearms and hunting are legitimate.

This does everyone good. Thanks for the great efforts in our behalf.

Blue

+3 Good Comment? | | Report
from ChevJames wrote 3 years 2 weeks ago

Congratulations upon a well-deserved award and some overdue recognition! I admire both Field & Stream's writing and journalism ethics!

+3 Good Comment? | | Report
from steve182 wrote 3 years 2 weeks ago

Well done

+2 Good Comment? | | Report
from dighunter wrote 3 years 2 weeks ago

congratulations

+2 Good Comment? | | Report
from Douglas wrote 3 years 2 weeks ago

Its pretty cool you beat out the New Yorker!

+2 Good Comment? | | Report
from Big O wrote 3 years 2 weeks ago

Congrats on the award guys, to bad the "huntress"(who contributited to this "win") is no longer with the mag.
Kind of bitter/sweet huh?

+2 Good Comment? | | Report
from buckhunter wrote 3 years 2 weeks ago

Bullseye!

+2 Good Comment? | | Report
from WA Mtnhunter wrote 3 years 2 weeks ago

Bravo!

+2 Good Comment? | | Report
from dkahng wrote 3 years 2 weeks ago

Congratulations!

+2 Good Comment? | | Report
from Mjenkins1 wrote 3 years 2 weeks ago

That's what I'm talkin about

+2 Good Comment? | | Report
from Ralph the Rifleman wrote 3 years 2 weeks ago

Nice Job done to the peoples at F&S :o)BUT US GUN NUTS ALREADY KNEW IT!

+2 Good Comment? | | Report
from FloridaHunter1226 wrote 3 years 2 weeks ago

Great Job to all at Field and Stream! Ya'll have really made an excellent magazine and I hope it stays that way.

+2 Good Comment? | | Report
from jbird wrote 3 years 2 weeks ago

Congratulations to the staff @ F&S, and congrats to you Dave. You're the only gun writer that makes me laugh out loud! Keep up the good work.

+2 Good Comment? | | Report
from jmeerpohl wrote 3 years 2 weeks ago

I have been a reader since the 50's and accolades and awards are long overdue. Ted Trueblood would be proud; keep up the hard work writting about the things we love and the challenges that we can take in the fields and streams of this great country.

+2 Good Comment? | | Report
from Beekeeper wrote 3 years 2 weeks ago

Good Show!

+2 Good Comment? | | Report
from PbHead wrote 3 years 2 weeks ago

Kudos! The first one is the hardest one. F&S with Dave can now shoot for 15 in a row!

+2 Good Comment? | | Report
from BigElk wrote 3 years 2 weeks ago

If FS is not winning Ellie's with guys like Petzel on staff,....who is?

+2 Good Comment? | | Report
from semp wrote 3 years 2 weeks ago

Well fought win over Popular Science. As for the other three ... well the thinking of their audience is just 'FUBAR' . Congrats Pezal et al at F&S .

+2 Good Comment? | | Report
from nc30-06 wrote 3 years 2 weeks ago

Finally, quality gets to rise to the top. Congratulations one more time. Do it again. I just wish F&S came twice a month.

+2 Good Comment? | | Report
from platte river rat wrote 3 years 2 weeks ago

Way to GOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!!!!!!!!! F & S you the best

+2 Good Comment? | | Report
from KJ wrote 3 years 2 weeks ago

Now that is cool.

+2 Good Comment? | | Report
from Carney wrote 3 years 2 weeks ago

Good for you guys!

+2 Good Comment? | | Report
from Ricardo Rodríguez wrote 3 years 2 weeks ago

Congratulations and keep on with the good work.

+2 Good Comment? | | Report
from Scott in Southe... wrote 3 years 2 weeks ago

Been a subscriber on and off for 34 years. 'Bout time. I did not know such an award existed. Field and Stream has outdone all other contenders for as long as I care to remember. Here's to another 34 years! Right on!

+2 Good Comment? | | Report
from Gunslinger wrote 3 years 2 weeks ago

Dave Congratulations, it's about time F&S stream won. A few years back i subscribed to more magazines than I care to mention. Now only 4, they being F&S, Outdoor life , Hunting and NAHC. After got a Puter and the magazines continued to run only advertisements and conservation stories, figured I would cull the othes. Be suprised the $$$ I;ve saved and the lessons I've learned from this BLOG. I've sent many messages, read a zillion and most were helpful;.Now and then a IDIOT get's on board, but he last only a short while. Dave learned at age 73+ that much I yet need to know. Contimue to give us great information snd we will continue to agree/disagree depending on subject. But thats's what free speech is all about, live an learn. Again glad you won. Hey, if you reurn to NZ give me a call if you need a buddy, would love that trip and a chance at a Stag i could afford. Bet I spent enough last year going to the Rockies to go to NZ. I know I did in 2006 when I hunted WY, C0, and MT gone for 5 weeks. Cost a ton.Shoot-um-straight and ofen.

+2 Good Comment? | | Report
from muskiemaster wrote 3 years 2 weeks ago

congratulaions field and stream it's been a long road and every magazine is worth it.

+2 Good Comment? | | Report
from buckstopper wrote 3 years 2 weeks ago

Dave,
does this mean you've been the "Susan Lucci" of gunwriters?

+2 Good Comment? | | Report
from Edward J. Palumbo wrote 3 years 2 weeks ago

Congratulations to the entire F&S staff for an award richly deserved!

+2 Good Comment? | | Report
from Elliott Balthazor wrote 2 years 47 weeks ago

Yeah won one!!!!!!

+2 Good Comment? | | Report
from 007 wrote 3 years 2 weeks ago

atta' boy!!

+1 Good Comment? | | Report
from jim in nc wrote 3 years 2 weeks ago

congratulations; richly deserved

+1 Good Comment? | | Report
from Jere Smith wrote 3 years 2 weeks ago

I have read O.D. & Field & Stream and Sports Afield and every other related type of magazine since I learned to read, which is more years than I care to admit too. You are the the best!

+1 Good Comment? | | Report
from Jere Smith wrote 3 years 5 days ago

Buckstopper, Have you compared a picture of Ms. Lucci & Mr Petzal? How does that compute.... (Wish I had thought of it my self) Heh Heh

+1 Good Comment? | | Report
from Jere Smith wrote 3 years 5 days ago

No offense meant Mr. Petzal! :)

+1 Good Comment? | | Report

Post a Comment

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