As someone who has had their car hit by deer (yes, they ran into the side of my car) I hope this works and that other states get these things installed ASAP. Then again, cars seem to be the suburbs only way of managing deer populations...

I think allowing bowhunters to kill the deer in/around subdivisions would be a cheaper alternative with surer results.

But why do I have feeling the residents would rather spend money on high tech gadgets than do that.

That is one huge forkhorn.

I used to do the drive up from Rock Springs to Big Piney a lot, and that highway is a deer magnet at night. I found one sure fire solution. Slow way down. Worked every time.

Utah seems to be on the forefront of the research with deterring animals from becoming road kill. I believe it was them who also put large culverts in for animals to cross under highways.
The less animals hit by cars means more to hunt in a simple statement. stated in a more complex manner states keep records of car collisions with deer in each county every year. High collision areas have higher quotas as usually the populations reside in these areas. This isn't the only aspect taken into mind when counting animals but its an important one.

Here in Germany, there are reflectors that are attached to distance markers on the sides of the roads. The German hunting version of F&S (www.wildundhund.de) had a story about these types of markers significantly reducing the number of wild game accidents on roadways. feasability studies should reference those figures as proof that these little devices can save human and animal lives.