December 17, 2013
You Know Noodling Has Become Pop Culture When Doritos Uses It
By Joe Cermele
I've got no idea where this commercial is actually running on television...certainly not where I live. But if you haven't seen it, it's worth a watch. On the interesting side, this tells you noodling for catfish has become so widely recognized that Doritos feels it's omnipotent and even non-fisher folk understand the gist of the sport. On the funny side, the last line is highly quotable.