Please Sign In

Please enter a valid username and password
  • Log in with Facebook
» Not a member? Take a moment to register
» Forgot Username or Password

Why Register?
Signing up could earn you gear (click here to learn how)! It also keeps offensive content off our site.

Are Rod Prices Out of Whack?

Recent Comments

Categories

Recent Posts

Archives

Syndicate

Google Reader or Homepage
Add to My Yahoo!
Add to My AOL

FlyTalk
in your Inbox

Enter your email address to get our new post everyday.

February 04, 2009

Are Rod Prices Out of Whack?

By Kirk Deeter

I was thumbing through a flyfishing catalog the other day (a favorite winter pastime), and I couldn't help feeling a little sticker shock over the high end rod prices.  For a top-of-the-line Sage, or Orvis, or Winston, or Scott, you're talking an average of about $700.  I thought, "Seven bills for a fly rod? Wow."

I remember buying my first high end rod.  It must have been about 18 years ago.  I was recently married, and somehow I talked my wife in to letting me buy a Sage 590 RPL.  I must have paid about $350 for it, maybe $375, and that was a big deal.  Don't ask how I pulled it off, but about a year later, I talked her into letting me get a Browning Citori shotgun.  (We're still married. She was obviously a keeper.)  I think I paid about $900 for the gun.

So just for kicks, I went to the gun store the other day, and noticed a Citori Lightning sells for $1899.  In other words, a little more than twice what it was back then.  Just like the fly rods cost about double what they were.  Seems like the fly rod prices aren't that whacky after all.  And I'd bet the technology and materials are a whole lot different in flyrods today, than they are in guns.  What's more, the rod manufacturers have also introduced a ton of great sticks at lower prices.  You can get a great St. Croix Imperial, for example, for a couple hundred bucks or less.

Maybe my sticker shock was unwarranted.  Maybe the rod companies have done more than their share to make better, slicker rods, and also keep people in the game.  Just a thought.  What say you?

Deeter

Comments (21)

Top Rated
All Comments
from Andrew Ferraro wrote 3 years 6 days ago

There are way too many people with more money than skill or brains. I've seen some great fisherman over the years and trust me there is no correlation to the price of the angler's equipment. Basically, every CEO and Wall Street wanabee has $2000 worth of fly fishing gear sitting in his basement- and I blame "A River Runs Through It".

+2 Good Comment? | | Report
from Red wrote 3 years 6 days ago

When you get the chance to throw different rods in the same situation, you really understand the difference between higher priced rods and your regular stick! Are they pricey? Yes. Are they worth it? Depends. A begginer wouldn't know the difference or fish any better, but you get some one with talent and an arm, they will pick the high end rod every time!

+2 Good Comment? | | Report
from Koldkut wrote 3 years 6 days ago

Call me cheap, but I haven't spent any more than $60 on any single fishing item, rod or reel. And likewise, there isn't a fish that knows the difference before he's hooked. I'm with Andrew on this one, too many people with more money than sense. I think rod prices are outrageous, almost untouchable for someone in my shoes, working husband, wife in college and a two year old at home. I've walked into a flyshop in Colorado Springs and got told that I was wasting my money if I wasn't spending $200 on a rod, I will never step foot in that place again.

+1 Good Comment? | | Report
from Evan V wrote 3 years 6 days ago

Kinda reminds me of this past summer when I was looking for my first vehicle. Gas was about 3.50, and mom wanted me to get an 80,000 mile prius. But I stuck to my rule of "no prius" and got a dakota. Sure enough, when school started, I was filling up 3/4 my tank every 2 weeks. Then around half-way through the semester, gas prices went way down.

+1 Good Comment? | | Report
from peter wrote 3 years 6 days ago

yes, everything costs a lot. i don't have much money and must buy cheap eqpment

+1 Good Comment? | | Report
from theyounggun wrote 3 years 6 days ago

Yup, i sick of the high pries. Gas, food, everything. I just stick to the cheap cabela's rods. I normaly don't buy a rod for more than 100 dollars. I might if it is a combo. But, not for a while. My fly-rod just broke, but luckly I have a gift card to take off some of the price.

+1 Good Comment? | | Report
from Alex Pernice th... wrote 3 years 6 days ago

Deeter, years before I got the Loomis, I would look at a 300 dollar fly rod and say "I bet I can out cast some guy with that rod, using my 40 dollar Pfluger," and I could, as a matter of fact I did it about 10 times. When I put that Loomis in my hand though, the first cast I put through the guides, I went "Cool!" stripped out more line, and shot it all the way past the spot I wanted by 40 or so feet, on one false cast, and went "WOW!" so, if you had the same experience I did, you would know about what I'm saying. It isn't always the rod though, the first one I used was cheap, Chinese "Junk" but it worked, so I wasn't gonna fix it. There are some good rods for 90 or so bucks (Albright) and I own one.

+2 Good Comment? | | Report
from Love2Hunt wrote 3 years 6 days ago

Rods are way to expensive these days. Especially if you want to get one that is a quality rod. I can not believe the price of fly rods though. It is that sole reason that I have not been able to try fishing that way. Only a few of my friends have fly rods and they go out frequently and always have a good time.

+2 Good Comment? | | Report
from Jim in Mo wrote 3 years 6 days ago

Alex do you think an Albright is good for a beginner and several years after?
PS, go to answers

+1 Good Comment? | | Report
from Woodstock wrote 3 years 5 days ago

I ain't no economist, but I think the price of fly rods has a lot to with what econ guys call "willingness to pay". The concept sounds as it is. It's balanced with "ability to pay."

Put another way: high-end fly rods are expensive because there are a lot of people willing to buy them at that price.

+1 Good Comment? | | Report
from Charley wrote 3 years 5 days ago

Rod companies need to raise prices somewhat to cover all the r&d costs that go into eveloping new rods. However, the price seems to be rising much faster than r&d costs.
Demand for flyfishing tackle has increased over the last 20 years, and that has driven up the cost. Hopefully, price will soon outstrip demand, and we will see the prices level off.

+1 Good Comment? | | Report
from whitefish wrote 3 years 5 days ago

I like buying new rods as much as the next guy, but when you look at what they cost ,$700 plus, they are not a very good value compared to a gun. A new rod now is old technology four years from now, where the fiearm could be worth more than what you payed for it. In this economy it can't be easy to sell high fly rods, I think it will be easy for many fisherman to fish with their old rods for another year as opposed to buying a new one.

+1 Good Comment? | | Report
from buckhunter wrote 3 years 5 days ago

I do enjoy high end rods and believe they are better quality and perform better. Some of the qualities I look for are sensitivity, strength, quaility of guides, quality of cork, reel seat, wrappings, location of spine and blank finish. A good warranty also helps.

One thing I do not understand is why my Loomis GLX is over $600 and my Loomis Bronzeback spinning rod was around $250? I think there is more mark up on fly rods than spinning rods.

+1 Good Comment? | | Report
from Gritz wrote 3 years 5 days ago

I recently got into fishing. I grew up on a river and always fished for bass with a spinning reel. I would love to get into fly fishing now because I moved to a place with great trout streams. I walked into a store and almost wet myself when I saw the price tags. For less than 100 dollars I can buy all of the spinning tackle, rods, reel, and equipment I could want. I had a blast last year and spent less than 30 dollars restocking my tackle box. But to put 500 dollars down on a fly rod that I will probably mess up trying to learn on and still needing another 200 dollars just to fill out the equipment is crazy. Fishing is fun for me because it is inexpensive and I can teach just about anyone who wants to learn (9 year old nephew) with little effort. If my nephew saw me with a fly rod and wanted to learn I would have to say, "not this year, boy. I have to go take out a loan first." That is not in the spirit of fun. That is crazy. Also, I find fishing economical. If I make 5 meals out of a summer of fishing I have just paid for my expenses. To do this with a fly rod I would have to eat nothing but fish for about 20 years. In this respect, someone who can make a fly rod (manufacturer price: 50 dollars) and sell it for 750 could probably sell ice cubes to an Eskimo.

+1 Good Comment? | | Report
from Red wrote 3 years 5 days ago

Gritz,
If your just starting out fly fishing, you DON'T need the top of the line equipment! It's like Bass pros or golf pros, they use the high end stuff because they can tell the difference, use it every day, have the money for it, and probably get it for free anyway. You can get a great set up from Cabela's or even Orvis for under 200 bucks and it will last you a long time. Start cheap, that's how most of us did it.
When I guide, I take different rods with me. It's amazing (to me) how few people notice any difference in rods until I start talking about them. They have no idea unless I tell them. When you think about it, rods are like wine. You could go for years ordering the same old house wines and be perfectly happy. Then some one takes the time to explain the different tastes, blends, aromas, and flavors to look for in a wine and suddenly your on the hunt for great wines. Keep it simple and you'll be just happy.

+1 Good Comment? | | Report
from VT Outdoorsman wrote 3 years 5 days ago

Two points to make: Point one is inflation. While inflation has not gone up nearly as much as the price of those rods have increased, it is still a factor. Also, these companies are simply able to charge that much for a rod because their customers will pay that much. Yea, the price is ridiculous, but people will pay that much. Also remember when it comes to fly rods and shotguns; there are a lot of people in the country with extremely deep pockets who are into fly fishing and shooting. Just my two cents.

+1 Good Comment? | | Report
from Gritz wrote 3 years 4 days ago

Red,
I am going to take your advice. I went to Cabelas' web site and put the money down for a new "outfit" deal. It was a fly rod, reel, flies, line, backing, leaders, a few other goodies, and a pouch for under 200 dollars. The reason I was so harsh is because even that is a lot of money and when I look at reviews for guidance you get a lot of people that are really happy about the deal and then you get four or five guys who say that the stuff is so cheap that it doesn't even pay to buy it and that they are going to throw the thing in the trash after the first use. For someone on a budget that really wants to get into the sport, that is scary. Scary because if I find out that this thing is junk I am not going to convince my wife that it was a good 200 dollar lesson and that I should now go out and spend another 300 dollars on a "good" rod. The whole thing stresses me out a little. I have been burned before but I have also had really good experience in other fields. I still use some of the "deals" that I got 10 years ago and wouldn't replace them for anything. So thank you Red for your encouragement and advice. I am planning on having a friend of mine spend a week at my house this spring and I will lift all of his fly fishing knowledge, techniques, and wisdom from him while I can.

+1 Good Comment? | | Report
from Koldkut wrote 3 years 4 days ago

Gritz, I still use my $35 scientific angler Wal-mart special that I got 7 years ago, and it still catches fish. Just don't get discouraged until you make sure someone teaches you how to cast.

+1 Good Comment? | | Report
from dwaynez wrote 3 years 3 days ago

I have expensive equipment for my bass and catfish setups, but I have not invested in expensive fly equipment yet, As mentioned above I purchased a basic setup from walmart and as I learn the ropes I will step up the quality of the equipment.

I don't want to make the major investment before I really get the hang of it. I have found a few friends and relatives who know the art of casting and are teaching my little by little.

+1 Good Comment? | | Report
from kunuter wrote 3 years 2 days ago

I jumped into the sport last year, and purchased a complete outfit from Bass Pro for $100. I was worried that it wasn't "quality" and it might hinder my learning, but to even my surprise, I caught fish with it. Now I'm looking for a second rod, and don't plan on spending over $200. I agree with everyone else, until I have the skills to tell the difference, I'm not going to waste my hard earned money.

+1 Good Comment? | | Report
from kyka1865 wrote 3 years 1 day ago

I work at a local fly shop and while I could get excellent discounts on rods and reels in any price range, many rods and reels are still out of my reach. I do have nice rod or two but own 4 or 5 Ross flycast reels which are about $70 apiece and am getting ready to buy another st. croix rod because it is reasonable and will do everything I need it to do. I sell many of my budget conscious customers the same setup. With that said there is a huge difference between a T&T and a St. Croix but I have to face that I am only a college student working at a flyshop. I do try to increase my odds though by buying the top of the line rod from St. Croix than the bottom of the line from Sage even though Sage is seen as a slightly better rod company. Many fishermen need to realize that technology has allowed us to buy rods that are of great quality for a decent price. I can buy a rod, reel, and line that is better than the high stuff was 10 years ago. Do the best you can and have fun but do not make the mistake of buying a cheap rod and finding out a few years later your skill has outgrown the rod forcing you to buy another, do it right the first time.

+1 Good Comment? | | Report

Post a Comment

from Andrew Ferraro wrote 3 years 6 days ago

There are way too many people with more money than skill or brains. I've seen some great fisherman over the years and trust me there is no correlation to the price of the angler's equipment. Basically, every CEO and Wall Street wanabee has $2000 worth of fly fishing gear sitting in his basement- and I blame "A River Runs Through It".

+2 Good Comment? | | Report
from Red wrote 3 years 6 days ago

When you get the chance to throw different rods in the same situation, you really understand the difference between higher priced rods and your regular stick! Are they pricey? Yes. Are they worth it? Depends. A begginer wouldn't know the difference or fish any better, but you get some one with talent and an arm, they will pick the high end rod every time!

+2 Good Comment? | | Report
from Alex Pernice th... wrote 3 years 6 days ago

Deeter, years before I got the Loomis, I would look at a 300 dollar fly rod and say "I bet I can out cast some guy with that rod, using my 40 dollar Pfluger," and I could, as a matter of fact I did it about 10 times. When I put that Loomis in my hand though, the first cast I put through the guides, I went "Cool!" stripped out more line, and shot it all the way past the spot I wanted by 40 or so feet, on one false cast, and went "WOW!" so, if you had the same experience I did, you would know about what I'm saying. It isn't always the rod though, the first one I used was cheap, Chinese "Junk" but it worked, so I wasn't gonna fix it. There are some good rods for 90 or so bucks (Albright) and I own one.

+2 Good Comment? | | Report
from Love2Hunt wrote 3 years 6 days ago

Rods are way to expensive these days. Especially if you want to get one that is a quality rod. I can not believe the price of fly rods though. It is that sole reason that I have not been able to try fishing that way. Only a few of my friends have fly rods and they go out frequently and always have a good time.

+2 Good Comment? | | Report
from Koldkut wrote 3 years 6 days ago

Call me cheap, but I haven't spent any more than $60 on any single fishing item, rod or reel. And likewise, there isn't a fish that knows the difference before he's hooked. I'm with Andrew on this one, too many people with more money than sense. I think rod prices are outrageous, almost untouchable for someone in my shoes, working husband, wife in college and a two year old at home. I've walked into a flyshop in Colorado Springs and got told that I was wasting my money if I wasn't spending $200 on a rod, I will never step foot in that place again.

+1 Good Comment? | | Report
from Evan V wrote 3 years 6 days ago

Kinda reminds me of this past summer when I was looking for my first vehicle. Gas was about 3.50, and mom wanted me to get an 80,000 mile prius. But I stuck to my rule of "no prius" and got a dakota. Sure enough, when school started, I was filling up 3/4 my tank every 2 weeks. Then around half-way through the semester, gas prices went way down.

+1 Good Comment? | | Report
from peter wrote 3 years 6 days ago

yes, everything costs a lot. i don't have much money and must buy cheap eqpment

+1 Good Comment? | | Report
from theyounggun wrote 3 years 6 days ago

Yup, i sick of the high pries. Gas, food, everything. I just stick to the cheap cabela's rods. I normaly don't buy a rod for more than 100 dollars. I might if it is a combo. But, not for a while. My fly-rod just broke, but luckly I have a gift card to take off some of the price.

+1 Good Comment? | | Report
from Jim in Mo wrote 3 years 6 days ago

Alex do you think an Albright is good for a beginner and several years after?
PS, go to answers

+1 Good Comment? | | Report
from Woodstock wrote 3 years 5 days ago

I ain't no economist, but I think the price of fly rods has a lot to with what econ guys call "willingness to pay". The concept sounds as it is. It's balanced with "ability to pay."

Put another way: high-end fly rods are expensive because there are a lot of people willing to buy them at that price.

+1 Good Comment? | | Report
from Charley wrote 3 years 5 days ago

Rod companies need to raise prices somewhat to cover all the r&d costs that go into eveloping new rods. However, the price seems to be rising much faster than r&d costs.
Demand for flyfishing tackle has increased over the last 20 years, and that has driven up the cost. Hopefully, price will soon outstrip demand, and we will see the prices level off.

+1 Good Comment? | | Report
from whitefish wrote 3 years 5 days ago

I like buying new rods as much as the next guy, but when you look at what they cost ,$700 plus, they are not a very good value compared to a gun. A new rod now is old technology four years from now, where the fiearm could be worth more than what you payed for it. In this economy it can't be easy to sell high fly rods, I think it will be easy for many fisherman to fish with their old rods for another year as opposed to buying a new one.

+1 Good Comment? | | Report
from buckhunter wrote 3 years 5 days ago

I do enjoy high end rods and believe they are better quality and perform better. Some of the qualities I look for are sensitivity, strength, quaility of guides, quality of cork, reel seat, wrappings, location of spine and blank finish. A good warranty also helps.

One thing I do not understand is why my Loomis GLX is over $600 and my Loomis Bronzeback spinning rod was around $250? I think there is more mark up on fly rods than spinning rods.

+1 Good Comment? | | Report
from Gritz wrote 3 years 5 days ago

I recently got into fishing. I grew up on a river and always fished for bass with a spinning reel. I would love to get into fly fishing now because I moved to a place with great trout streams. I walked into a store and almost wet myself when I saw the price tags. For less than 100 dollars I can buy all of the spinning tackle, rods, reel, and equipment I could want. I had a blast last year and spent less than 30 dollars restocking my tackle box. But to put 500 dollars down on a fly rod that I will probably mess up trying to learn on and still needing another 200 dollars just to fill out the equipment is crazy. Fishing is fun for me because it is inexpensive and I can teach just about anyone who wants to learn (9 year old nephew) with little effort. If my nephew saw me with a fly rod and wanted to learn I would have to say, "not this year, boy. I have to go take out a loan first." That is not in the spirit of fun. That is crazy. Also, I find fishing economical. If I make 5 meals out of a summer of fishing I have just paid for my expenses. To do this with a fly rod I would have to eat nothing but fish for about 20 years. In this respect, someone who can make a fly rod (manufacturer price: 50 dollars) and sell it for 750 could probably sell ice cubes to an Eskimo.

+1 Good Comment? | | Report
from Red wrote 3 years 5 days ago

Gritz,
If your just starting out fly fishing, you DON'T need the top of the line equipment! It's like Bass pros or golf pros, they use the high end stuff because they can tell the difference, use it every day, have the money for it, and probably get it for free anyway. You can get a great set up from Cabela's or even Orvis for under 200 bucks and it will last you a long time. Start cheap, that's how most of us did it.
When I guide, I take different rods with me. It's amazing (to me) how few people notice any difference in rods until I start talking about them. They have no idea unless I tell them. When you think about it, rods are like wine. You could go for years ordering the same old house wines and be perfectly happy. Then some one takes the time to explain the different tastes, blends, aromas, and flavors to look for in a wine and suddenly your on the hunt for great wines. Keep it simple and you'll be just happy.

+1 Good Comment? | | Report
from VT Outdoorsman wrote 3 years 5 days ago

Two points to make: Point one is inflation. While inflation has not gone up nearly as much as the price of those rods have increased, it is still a factor. Also, these companies are simply able to charge that much for a rod because their customers will pay that much. Yea, the price is ridiculous, but people will pay that much. Also remember when it comes to fly rods and shotguns; there are a lot of people in the country with extremely deep pockets who are into fly fishing and shooting. Just my two cents.

+1 Good Comment? | | Report
from Gritz wrote 3 years 4 days ago

Red,
I am going to take your advice. I went to Cabelas' web site and put the money down for a new "outfit" deal. It was a fly rod, reel, flies, line, backing, leaders, a few other goodies, and a pouch for under 200 dollars. The reason I was so harsh is because even that is a lot of money and when I look at reviews for guidance you get a lot of people that are really happy about the deal and then you get four or five guys who say that the stuff is so cheap that it doesn't even pay to buy it and that they are going to throw the thing in the trash after the first use. For someone on a budget that really wants to get into the sport, that is scary. Scary because if I find out that this thing is junk I am not going to convince my wife that it was a good 200 dollar lesson and that I should now go out and spend another 300 dollars on a "good" rod. The whole thing stresses me out a little. I have been burned before but I have also had really good experience in other fields. I still use some of the "deals" that I got 10 years ago and wouldn't replace them for anything. So thank you Red for your encouragement and advice. I am planning on having a friend of mine spend a week at my house this spring and I will lift all of his fly fishing knowledge, techniques, and wisdom from him while I can.

+1 Good Comment? | | Report
from Koldkut wrote 3 years 4 days ago

Gritz, I still use my $35 scientific angler Wal-mart special that I got 7 years ago, and it still catches fish. Just don't get discouraged until you make sure someone teaches you how to cast.

+1 Good Comment? | | Report
from dwaynez wrote 3 years 3 days ago

I have expensive equipment for my bass and catfish setups, but I have not invested in expensive fly equipment yet, As mentioned above I purchased a basic setup from walmart and as I learn the ropes I will step up the quality of the equipment.

I don't want to make the major investment before I really get the hang of it. I have found a few friends and relatives who know the art of casting and are teaching my little by little.

+1 Good Comment? | | Report
from kunuter wrote 3 years 2 days ago

I jumped into the sport last year, and purchased a complete outfit from Bass Pro for $100. I was worried that it wasn't "quality" and it might hinder my learning, but to even my surprise, I caught fish with it. Now I'm looking for a second rod, and don't plan on spending over $200. I agree with everyone else, until I have the skills to tell the difference, I'm not going to waste my hard earned money.

+1 Good Comment? | | Report
from kyka1865 wrote 3 years 1 day ago

I work at a local fly shop and while I could get excellent discounts on rods and reels in any price range, many rods and reels are still out of my reach. I do have nice rod or two but own 4 or 5 Ross flycast reels which are about $70 apiece and am getting ready to buy another st. croix rod because it is reasonable and will do everything I need it to do. I sell many of my budget conscious customers the same setup. With that said there is a huge difference between a T&T and a St. Croix but I have to face that I am only a college student working at a flyshop. I do try to increase my odds though by buying the top of the line rod from St. Croix than the bottom of the line from Sage even though Sage is seen as a slightly better rod company. Many fishermen need to realize that technology has allowed us to buy rods that are of great quality for a decent price. I can buy a rod, reel, and line that is better than the high stuff was 10 years ago. Do the best you can and have fun but do not make the mistake of buying a cheap rod and finding out a few years later your skill has outgrown the rod forcing you to buy another, do it right the first time.

+1 Good Comment? | | Report

Post a Comment