FieldandStream.com Creative Specifications
| Field & Stream Online Creative Unit Specifications | ||
| Ad Type | Creative size: | Maximum file size/loops: |
| Leaderboard | 728 X 90 | 20k max (standard) 30k max (Flash) 15 seconds animation max |
| Wide Skyscraper | 160 X 600 pixels | 20k max (standard) 30k max (Flash) 15 seconds animation max |
| Billboard | 300 X 250 pixels | 20k max (standard) 30k max (Flash) 15 seconds animation max |
| Pop-Up Windows | 300 X 250 pixels | 20k max (standard) 30k max (Flash) 15 seconds animation max |
| Button | 125 X 125 pixels | 15k max (standard) No rich media accepted. |
| Introductory Unit | 640 X 480 pixels | 50k max Further Instructions: http://www.timeinc.net/sponsors3/adspecs/intro_ads.html |
| Field & Stream Online Newsletter Banner Sponsorship | |
| Creative Size: | Max File Size/Loop: |
| 728 X 90 pixels | 20k max No looping or animation restrictions |
| 300 X 250 pixels | 20k max No looping or animation restrictions |
| Newsletters are sent out weekly to a database of 50,000 opt in subscribers. | |
| Field & Stream Online Newsletter Text Sponsorship | |
| Text Size: | 35 words plus advertiser click thru url. |
| Newsletters are sent out weekly to a database of 50,000 opt in subscribers. | |
| Dedicated e-mails | ||
| Approximate Creative Size: | Maximum file size: | Maximum file size/loops: |
| 600x800 pixels | 50k | GIF, JPG or HTML (preferred) Click through URL(s) Subject Line Preview window wording Link to company privacy policy |
| Existing Suppression File from any previous dedicated e-mails. This file will be scrubbed against our database of names to ensure we do not send the e-mail to those who previously opted not to receive e-mails. Creative cannot be rich media nor third party served. | ||
General Advertising Guidelines
- Prior to submission, creatives should be tested for stability across all browser platforms.
- Please adhere to the File Size Specs when submitting creative.
- All creative is subject to approval by both the website and the Ad Production group.
- No Cascading Style Sheets (CSS).
- Clickthru and Alt Text: URL's must be submitted with all creative. Alt text is optional, and cannot exceed 30 characters.
- Accepted File Formats: HTML, JavaScript, Macromedia Flash, Java, DHTML, GIF, JPG
- Complete Ad Size Specs can be found at: http://www.aolmedianetworks.com/index.php?id=1689
Rich Media Guidelines
- Rich Media ads must adhere to File Size Specs for pageloading. Creative can expand to a maximum of 100K subsequent to the initial page load.
- Default creative (in GIF/JPEG format) must be submitted with all rich media files.
- Do not use HTML, BODY, and HEAD tags within the code.
- Images should be hosted locally whenever possible.
- Nested tables are not recommended.
- FORM tags should appear outside of TABLE tags.
- Any interactivity, including expandable banners and streaming audio/video, should be user-initiated, unless otherwise approved by the website.
- Flash Ads - Please follow click-through coding instructions for the appropriate adserver: Flash Coding Instructions
- Complete rich media specifications can be found here
Third-Party Rich Media Guidelines
- Pre-approved technologies/third-party servers: Eyeblaster, Unicast, CommFlash, BlueStreak, Enliven, Dynamic Logic, Viewpoint, Dart/DoubleClickRich Media, Mediaplex.
- Other Third Party Rich Media technologies are accepted on a case by case basis.
- With some exceptions, Rich Media will be served by IFRAME tags. Creative submitted should be compatible for this ad tag format.
- Unless otherwise specified, the impression goals for Eyeblaster and Unicast are scheduled at a ratio of 3-to-1, impression to plays.
- Ad production cannot guarantee that click through data will be tracked for all of the Rich media technologies that are third-party served.
- All third-party tags should be submitted with clear instructions regarding the implementation of click-tracking redirects and cache busting information.
Approved Rich Media Formats
- HTML
- FLASH
- Bluestreak
- Enliven
- EyeBlaster
- Eye Wonder
- Unicast
- Viewpoint
Approved Third Party Ad Servers
- Atlas DMT
- Bluestreak
- Doubleclick
- Mediaplex
- PGI
- Pointdexter
- X10
Approved Rich Media Third Party Servers
- Atlas DMT
- Bluestreak
- Doubleclick
Delivery Instructions
E-mail creative and urls to:
Contact: Linda Gomez
linda.gomez@time4.com
For complete online advertising rate information, click here.
Field & Stream Online complies with IAB Creative Unit Sizes. We reserve the right to reject any advertising materials we deem offensive or inappropriate.