Reader Profile
ACTIVE, ENGAGED AND INFLUENTIAL READERS
Our readers are active in many outdoor activities:
- 67% have gone camping in the past 12 months
- 71% have gone boating in the past 12 months
They spend an average of 43 days annually engaged in sports:
- 20 days fishing in the past 12 months
- 23 days hunting in the past 12 months
67% have given advice to an average of 3.9 people on fishing equipment
62% have given advice to an average of 3.7 people on hunting equipment
Sources: MRI Doublebase 2006, Subscriber Study: 2006
| Total Adults: | 9,9991,000 |
| Median Age: | 43.2 |
| Att/Graduated College: | 50% |
| Employed: | 70% |
| Served in Armed Forces: | 36% |
| With Kids: | 42% |
| Median HHI: | $53,034 |
| Men: | 8,187,000 |
| Male: | 82% |
| Men 18-24: | 11% |
| Men 25-34: | 15% |
| Men 35-44: | 18% |
| Men 45-54: | 17% |
| Men 55-64: | 12% |
| Men 65: | 9% |
| Sources: MRI Doublebase 2006, Subscriber Study 2006 | |
