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Field & Stream Online Creative Unit Specifications
Ad Type Creative size: Maximum file size/loops:
Leaderboard 728 X 90 30k max (standard)
30k max (Flash)
15 seconds animation max
Wide Skyscraper 160 X 600 pixels 30k max (standard)
30k max (Flash)
15 seconds animation max
Billboard 300 X 250 pixels 30k max (standard)
30k max (Flash)
15 seconds animation max
Pop-Up Windows 300 X 250 pixels 30k max (standard)
30k max (Flash)
15 seconds animation max
Button 120 X 90 pixels 15k max (standard)
No rich media accepted.
Introductory Unit 640 X 480 pixels

50k max
Flash of Animated Gif only. No expanding rich media


Field & Stream Online Newsletter Banner Sponsorship
Creative Size: Max File Size/Loop:
728 X 90 pixels 30k max, Jpeg or Gif Only
15 seconds animation max
300 X 250 pixels 30k max, Jpeg or Gif Only
15 seconds animation max
Newsletters are sent out weekly to a database of 125,000 opt in subscribers.
Newsletter ads cannot be third party served. Only clickthru and image redirects accepted.No 1x1 tracking pixels accepted.


Field & Stream Online Newsletter Text Sponsorship
Text Size: 35 words plus advertiser click thru url.
Newsletters are sent out weekly to a database of 125,000 opt in subscribers.


Dedicated e-mails
Approximate Creative Size: Maximum file size: Maximum file size/loops:
600x800 pixels 50k See the following document for complete dedicated email specs.
Existing Suppression File from any previous dedicated e-mails. This file will be scrubbed against our database of names to ensure we do not send the e-mail to those who previously opted not to receive e-mails. Creative cannot be rich media nor third party served.

General Advertising Guidelines

  • 24/7 Real Media is used to serve all Bonnier Corp advertisements.
  • All ad units must launch a new browser window when clicked on.
  • Prior to submission, creatives should be tested for stability across all browser platforms.
  • Please adhere to the File Size Specs when submitting creative.
  • All creative is subject to approval by both the website and the Ad Production group.
  • No Cascading Style Sheets (CSS).
  • Clickthru and Alt Text: URL's must be submitted with all creative. Alt text is optional, and cannot exceed 30 characters.
  • Accepted File Formats: HTML, JavaScript, Macromedia Flash, Java, DHTML, GIF, JPG

Rich Media Guidelines

  • Rich Media ads must adhere to File Size Specs for pageloading. Creative can expand to a maximum of 100K subsequent to the initial page load.
  • Default creative (in GIF/JPEG format) must be submitted with all rich media files.
  • Do not use HTML, BODY, and HEAD tags within the code.
  • Images should be hosted locally whenever possible.
  • Nested tables are not recommended.
  • FORM tags should appear outside of TABLE tags.
  • Any interactivity, including expandable banners and streaming audio/video, should be user-initiated, with clearly recognizable on/off button.
  • Flash Ads
    • Flash files served via 24/7 Real Media must be coded properly for proper click and impression tracking
    • All Flash files must be submitted as a .SWF file with accompanying back up gif/jpg for display to users who do not accept Flash
    • A click through URL must be supplied
    • We accept flash version 6-10
    • Please follow click-through coding instructions: Flash Coding Instructions

Third-Party Rich Media Guidelines

  • Pre-approved technologies/third-party servers: Eyeblaster, Unicast, Pointroll, EyeReturn, Eyewonder.
  • Other Third Party Rich Media technologies are accepted on a case by case basis.
  • Rich media should be served by Java-Script third party tags instead of iFrames.
  • Ad production cannot guarantee that click through data will be tracked for all of the Rich media technologies that are third-party served.
  • All third-party tags should be submitted with clear instructions regarding the implementation of click-tracking redirects and cache busting information.
  • Max intitial load file size should not exceed 30k.
  • Additional polite download should not exceed 80k.
  • Frame rate per second should not exceed 18fps.
  • Animation length should not exceed 15 seconds.
Expanding Ads
Initial Dimension Expandable Dimension Max
728x90 728x270
300x250 550x250
160x600 480x600
Mouse Over / Mouse Off
  • Ad should expand upon mouse over or click on expand button
  • Ad should retract upon mouse off or click a closed button
  • If the ad expands with user click, the panel still must retract when mouse is removed
  • Any sound should be user initiated by click, not mouse over

Approved Third Party Ad Servers

  • Atlas DMT
  • Bluestreak
  • Doubleclick
  • Mediaplex
  • Interpolis

Delivery Instructions
E-mail creative and urls to:
Contact: Linda Gomez
linda.gomez@bonniercorp.com

For complete online advertising rate information, click here.

Field & Stream Online complies with IAB Creative Unit Sizes. We reserve the right to reject any advertising materials we deem offensive or inappropriate.