Rate base: 1,500,000 | Effective February 2009
Space rates gross, production rates net. Rates subject to change.
For classifieds rates and order form click here.
| National Advertising Rates | 4/Color | 2/Color | B/W |
| FULL PAGE | $ 133,600 | $ 116,300 | $ 106,900 |
| 2/3 PAGE | $ 111,500 | $ 96,900 | $ 89,100 |
| 1/2 PAGE | $ 86,900 | $ 75,700 | $ 69,600 |
| 1/3 PAGE | $ 60,100 | $ 52,300 | $ 48,000 |
| COVERS | Cover 2 | Cover 3 | Cover 4 |
| OPEN RATE | $ 153,800 | $ 146,900 | $ 173,700 |
| CUSTOM REGIONALS (Full Page Only) |
4/Color | 2/Color | B/W | |
| Minimum Circulation: 400,000 | CPM: | $ 104.75 | $ 91.15 | $ 83.80 |
| Production Charge | NET: | $ 2,600 | $ 2,200 | $ 1,900 |
Copy Split Charges
Apply to all space units per page, per split, per magazine. For more than 5 copy changes, the per split charge is higher.
| BY STATE | NET: | $ 2,600 | $ 2,200 | $ 1,900 |
| RANDOM A/B SPLIT | NET: | $ 2,600 | $ 2,200 | $ 1,900 |
| PERFECT A/B SPLIT | NET: | $ 12,900 | $ 12,500 | $ 12,100 |
Custom regionals and copy splits by DMA are available on a limited basis only. Please consult Publisher. Requests should be made by sectional center (first three digits of the zip code) as well as by city.
Bleed: Available on all ROB units one-third page or larger; add 10% to the gross rate. No charge for gutter bleed on two facing pages.
| SUPPLIED INSERTS (Rate Base: 1,500,000) |
Gross Open Rate | NET PRODUCTION |
| Supplied Insert Pricing is available. Please contact your representative for pricing. | ||
