ACTIVE, ENGAGED AND INFLUENTIAL READERS
Our readers are active in many outdoor activities:
- 67% have gone camping in the past 12 months
- 71% have gone boating in the past 12 months
They spend an average of 43 days annually engaged in sports:
- 20 days fishing in the past 12 months
- 23 days hunting in the past 12 months
68% have given advice to an average of 3.9 people on fishing equipment
62% have given advice to an average of 3.7 people on hunting equipment
They spent $634M on hunting and fishing equipment in the past 12 months.
Sources: MRI Doublebase 2008, Subscriber Study: 2006
| Total Adults: | 9,601,000 |
| Median Age: | 45 |
| Att/Graduated College: | 46% |
| Employed: | 70% |
| Served in Armed Forces: | 36% |
| With Kids: | 41% |
| Median HHI: | $58,238 |
| Men: | 8,047,000 |
| Male: | 84% |
| Men 18-24: | 7% |
| Men 25-34: | 13% |
| Men 35-44: | 20% |
| Men 45-54: | 19% |
| Men 55-64: | 14% |
| Men 65: | 11% |
| Sources: MRI Doublebase 2008, Subscriber Study 2006 | |
