Field & Stream Online Advertising Specification Guidelines
Standard Creative Guidelines
Display                                    
Creative Name Ad Size (WxH) File Types Max File Wt. (Non Flash) Flash - Max Initial
Download
Flash - Polite Download Flash - Total Download Ad Tag Format 3rd Party Serving Animation Length Looping Frame Frame Rate Lead Time Video Additiona Video File Size Audio Rich Media
Leaderboard 728x90 jpg, gif, Flash, HTML 40k 40k 80k 120k Yes Javascirpt 15 Seconds 3 Loops 18 FPS 3 Days Prior To Launch Yes, User Initiated 1.2Mb Yes, User Initiated Yes
Small Rectangle 300x250 jpg, gif, Flash, HTML 40k 40k 80k 120k Yes Javascirpt 15 Seconds 3 Loops 18 FPS 3 Days Prior To Launch Yes, User Initiated 1.2Mb Yes, User Initiated Yes
Skyscraper 160x600 jpg, gif, Flash, HTML 40k 40k 80k 120k Yes Javascirpt 15 Seconds 3 Loops 18 FPS 3 Days Prior To Launch Yes, User Initiated 1.2Mb Yes, User Initiated Yes
Button 120x90 jpg, gif, Flash, HTML 30k 30k N/A 30k Yes Javascirpt 15 Seconds 3 Loops 18 FPS 3 Days Prior To Launch No N/A No No
Logo (Sponsorship) 88x31 jpg or gif 7k N/A N/A N/A Yes 1x1 pixels No No N/A 3 Days Prior To Launch No N/A No No
* If 3rd party tracking is desired, please send along a 1x1 tracking pixel tag, as well as as click-redirect/click-command
Rich Media Creative Guidelines                                
Creative Name   Ad Size (WxH) Addition Ad Size (WxH) Initial File Size Polite File Size Total Download Video Initiation Video File Size Audio Initiation Frame Rate Animation Length Lead Time Additional Notes
User Initiated Expandable Units jpg, gif, Flash, HTML 160x600 300x600 (expand left) 40k 80k 120k User Initiated 1.2Mb User Initiated (on click) 18 FPS 15 Seconds 5 Days Prior to Launch * Mouse over to expand - creative must retract on mouse off and video must start by clicking play
*Click to expand - creative can retract using a clearly defined "Close X" in 16 pt font and video can auto play
*Expanding creatives should either be served via an approved third party vendor or using the expanison functionality through 24/7 (no custom creative)
*Expanind creatives using the 24/7 expansion functionality will need to have two creatives (one is the collapsed version and the second is the expanded version) using the same file format
300x250 400x350, 300x600, 600x250 (expand left)
728x90 728x225 (expand down)
Pushdown Unit jpg, gif, flash 970x66 970x418 40k 80k 120k User Initiated 1.2Mb User Initiated (on click) 18 FPS 15 Seconds 5 Days Prior to Launch *Creative will expand on mouse over and close on mouse off
*Video must start by clicking play button
*2 Creatives must be supplied and must be the same file format
Page Skin jpg, gif 1260x887 145px (Left and Right gutter) 100k N/A 100k No N/A No N/A No 5 Days Prior to Launch *Only gutter portion of skin is clickable and click thru must be provided and will open in new window
Logo Drags Flash 970x147 N/A 40k N/A 40k No N/A No 18 FPS 15 Seconds 5 Days Prior to Launch *Do not include header image in the animation. The creative will need to be transparent to allow header to show through.
Interstital/Intro Unit jpg, gif, Flash, HTML 640x480 N/A 40k N/A 40k User Initiated 1.2Mb User Initiated (on click) 18 FPS 10 Seconds 5 Days Prior to Launch *A ten second count down will be included by Field & Stream
*Three clearly stated skip button will be included by Field & Stream
 
Newsletters                                
Creative Name Ad Size (WxH) File Types Max File Wt. (Non Flash) 3rd Party Serving Animation Length Looping Frame Lead Time Audio Video Rich Media            
Leaderboard 728x90 jpg, static gif ONLY 30 K Click Command only No No Looping 3 Days Prior To Launch No No No            
           
           
Small Rectangle 300x250 jpg, static gif ONLY 30k Click Command only No No Looping 3 Days Prior To Launch No No No            
           
           
 
Video Advertisment                                
Creative Name Video Size (WxH) Video File Type Max Video File Wt. Aspect Ratio Target Bit Rate Animation Length Looping Frame Lead Time                
Pre-Roll at least 640x480 Flash (.flv) 2 Mb 16:09 400 Kps 15 seconds 29.97 FPS 5 Days Prior to Launch                
Additional Notes and Specifications
Standard Specification – These guidelines are consistent with the Interactive Advertising Bureau specifications (www.iab.net)
• DoubleClick is used to serve all Bonnier Corp advertisements
• There is a minimum of 24 hour turn around time for all IOs and Creative changes and 3 business days for Rich Media
• All ad units must launch a new browser window when clicked on
• Audio needs be user initiated with a clearly recognizable on/off button




Flash Specifications
• Flash files served via DoubleClick must be coded properly for proper click and impression tracking
• All Flash files must be submitted as a .SWF file with accompanying back up gif/jpg for display to users who do not accept Flash
• A click through URL must be supplied
• We accept flash version 6-10

How to code flash files with the correct action script (action script 2.0 preferred to help avoid certain errors that can occur with Action Script 3)
1. Create an invisible button over the area that you want ‘active/clickable’ to users
2. On the invisible button, put the following action:
on (release) {
getURL (_level0.clickTag, "_blank");
}



*coding instructions for action script 3.0 can be provided upon request


Approved Third Party/Rich Media Vendors
Below is a list of the most commonly used third party vendors. For a complete list of approved vendors please contact the Ad Ops team. Bonnier has the ability to serve third party tags that are not on the list of approved vendors but we will not be able to track click throughs.

Approved Third Party Ad Tags
• Atlas
• Bluestreak
• Doubleclick
• Interpolls
• Mediaplex

Approved Third Party Rich Media
• Eyeblaster
• EyeReturn
• Eyewonder
• Pointroll
• Unicast