DEMOGRAPHICS

Total Adults 9,111,000
Median Age 47
Att/Graduated College 47%
Employed 68%
Served in Armed Forces 30%
With Kids 42%
Median HHI $62,584
Total Men 7,615,000
Male 84%
Men 18-24 9%
Men 25-34 14%
Men 35-44 15%
Men 45-54 18%
Men 55-64 14%
Men 65+ 14%
Source: MRI Springe 2011, Subscriber Study 2009

CIRCULATION

2011 Rate Base 1,250,000
Paid 100%
% Subscription copies 97%
% Newsstand copies 3%
County Coverage:
A 21%
B 30%
C 21%
D 28%
Source: ABC, June 2011