Field & Stream and Outdoor Life are the #1 and #2 most recognized brands in the Outdoors

Field & Stream and Outdoor Life reach 1 in every 9 men in the U.S.

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  • Today's hunters and anglers represent nearly one-third of the nation's potential voters.
  • Today's sportsmen pour $76 billion into the economy annually.
  • Today's sportsmen could fill every NASCAR track 13 times over.

Source: 2011 MRI Doublebase. 2007 Congressional Sportsmen Study