ACTIVE, ENGAGED AND INFLUENTIAL READERS

Our Readers Spent an Average of 37 days Annually Engaged in Their Sports:

  • 17 Days Fishing (freshwater) in the Past 12 Months
  • 20 Days Hunting in the Past 12 Months

71% have given advice to an average of 5.5 people on fishing (freshwater) equipment.
81% have given advice to an average of 4.1 people on hunting equipment.
Our average reader spent $703 on hunting and $433 on fishing equipment in the past 12 months.

Sources: Subscriber Study 2009