FISHING HANDBOOK

CIRCULATION: 500,000

Subscribers who have recently purchased a fishing license or reported that fishing is one of their favorite pastimes.


Field & Stream Fishing Handbook is a special magazine-within-a-magazine bound into Field & Stream and sent to a targeted list of subscribers who have recently purchased a fishing license or reported that fishing is one of their favorite pastimes. Our editors create customized in-depth fishing coverage—expert tactics, best lures and tackle, and top spots—in this series, which prints three times per year.

Rates

  Full Page 2/3 Page 1/2 Page 1/3 Page
4/Color $53,100 $44,400 $33,300 $24,600
2/Color $46,400 $38,700 $29,200 $21,500
B&W $42,800 $35,800 $26,800 $19,800

Closing Dates

Issue Ad Close On Sale
March 12/27/11 2/21/12
April 1/25/12 3/20/12
May 2/23/12 4/17/12

All rates gross • Rates subject to change • Bleed: Available on all ROB units one-third page or larger;
add 10% to the gross rate. • All selections are made by overlaying subscriber records with demographic,
survey, and purchase data in the Bonnier corporate database.