TURKEY HANDBOOK

CIRCULATION: 350,000

Subscribers who have recently purchased a turkey hunting license or reported that turkey hunting is a particular passion.


This spring, as hundreds of thousands of Field & Stream readers prepare for the upcoming turkey season, they’ll turn to our Turkey Handbook for the best advice on how to bag a gobbler. This special editorial package is bound into the regular edition of Field & Stream and circulated to subscribers who have recently purchased a turkey hunting license or reported that turkey hunting is a particular passion..

Turkey Handbook will cover the latest in spring turkey hunting how-to, featuring cutting-edge tactics, expert advice, pro tips, and the hottest new gear, from calls and decoys to guns and loads. With superb photography and instructional art, this bonus section is custom-crafted for the serious turkey hunter.

Rates

  Full Page 2/3 Page 1/2 Page 1/3 Page
4/Color $37,600 $31,100 $23,500 $17,500
2/Color $32,700 $27,400 $20,600 $15,200
B&W $30,200 $25,200 $18,900 $14,000

Closing Dates

Issue Ad Close On Sale
March 12/27/11 2/21/12
April 1/25/12 3/20/12

All rates gross • Rates subject to change • Bleed: Available on all ROB units one-third page or larger;
add 10% to the gross rate. • All selections are made by overlaying subscriber records with demographic,
survey, and purchase data in the Bonnier corporate database.