WHITETAIL HANDBOOK

CIRCULATION: 790,000

Subscribers who have recently purchased a hunting license or reported that hunting is one of their favorite pastimes.


Field & Stream Whitetail Handbook is a special magazine-within-a-magazine bound into Field & Stream and sent to subscribers who have recently purchased a hunting license or reported that hunting is one of their favorite pastimes. Our editors create special in-depth coverage of the popular whitetail hunting tactics, guns & gear, maps, and sound expert advice in this editorial series, which prints four times a year.

Rates

  Full Page 2/3 Page 1/2 Page 1/3 Page
4/Color $84,000 $70,200 $52,700 $38,800
2/Color $73,200 $61,300 $45,900 $33,800
B&W $67,300 $56,000 $42,200 $31,000

Closing Dates

Issue Ad Close On Sale
August 5/25/12 7/17/12
September 6/25/12 8/21/12
October 7/25/12 9/18/12
November 8/28/12 10/16/12

All rates gross • Rates subject to change • Bleed: Available on all ROB units one-third page or larger;
add 10% to the gross rate. • All selections are made by overlaying subscriber records with demographic,
survey, and purchase data in the Bonnier corporate database.