Zeiss Rapid-Z 800 Ballistic Reticle
It's not often that an optional riflescope reticle draws attention by itself, but Zeiss' new Rapid-Z is worth a look. Available on various Conquest and Victory models, it will let hunters estimate range, holdover, and windage in quickly calculated yards and inches, rather than minutes-of-angle. $75 add-on price; www.zeiss.com/sports ; 1-800-441-3005.