Berkley Lightning $35 · 800-237-5539 · berkley-fishing.com

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Popularly priced Lightning rods have long been a Berkley mainstay, and the entire series has been redesigned for 2007. New titanium-footed guides reduce weight and line wear, while new cone-locking seats hold reels securely. There are 23 spinning and baitcasting models available. Shown is a 5-foot, two-piece ultralight version (LRS502UL) the trout guys will just love.