They're definitely not your father's lures, but he'll probably want to borrow them from you. These crankbaits, soft plastics and jigs, plus some that are in categories all their own, are the hottest baits on bass impoundments, walleye lakes and trout streams today.
Some of these items are expensive, and some aren't. You won't find any products that broke or failed. What you will find is that the winners are all innovative, solidly built, and well designed. We thought it was worth spending so much time and effort testing this stuff. We hope you agree. --The Editors
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