In 2006, the Total Outdoorsman Challenge became a monthly column within the Sportsman's Notebook section of the magazine. This section of the magazine has been nominated for American Society of Magazine Editors (ASME) award recognizing the excellence of a regular department or editorial section of a magazine composed of both text and visual elements. Eleven times a year, Jack Daniel's runs a full-page ad adjacent to two-thirds editorial providing the basics of a skill important to every outdoorsman to be well-rounded in the field. Additionally, a one-third ad promotional ad runs month highlighting the current happenings with the event, from a call-for-entries to the winner's announcement to television times.

April 2006

May 2006

June 2006

July 2006

August 2006

September 2006

October 2006

November 2006

December 2006

January / February 2007

March 2007

April 2007