RATED DEPTH
10'

-

ACTUAL DEPTH
6'¿7'

-

LURE WEIGHT
3/8 ounce

-

THE LOWDOWN
The eyes have it. So-called "lazer eyes" on this lure are superbly realistic, giving predators a well-defined target at which to strike.

-

HITS
Nice, bright finishes; internal rattle.

-

MISSES
Depth rating was off by 3 to 4 feet.

-

PRICE
$4

-

CONTACT
800-227-7776; basspro.com

Rapala has practically turned the Shad Rap into a live fish by
adding a see-through body and an inner prismatic strip that
reflects light in all directions and colors as the lure moves. The
slightest twitch sends out rays of iridescence, even when the lure
runs deep in low light. It's a smart innovation, and while other
such highly reflective lures are pretty pricey, this is one you can
afford to stock up on. $6; 952-933-7060; www.rapala.com

I've shot patterns on a lot of turkey targets, and Champion's X-Ray Target ($7 per pack of six; 800-635-7656; championtarget.com) is my new favorite. It features a life-size drawing of a mature gobbler, with the vital skull and vertebrae outlined in white. There's a lightened aiming point where the wattles meet the neck that actually shows up at 40 yards when you're using a bead or open sights. Four concentric rings surround the aiming point, so you can check hits in a 2-, 3-, 4-, or 5-inch circle as well as count holes in the head and neck. It's big enough to show where your pattern centered if you were off target, yet not so large as to be unwieldy.