Listen up all you flippers and pitchers, this week's underwater lure test video has your names on it. I think it's fair to say that with the exception of head styles and skirt lengths, the amount of variation from one rubber-skirted jig to the next is pretty marginal. After all, it's not easy to change a lure that's so simple and effective. But Hart Tackle is trying, and they may be onto something with their new Swing-Arm Swim Jig. Check out the video and tell me what you think. The Swing-Arm is a great concept, I just wonder if it will lose its "luster" when pitching in super-heavy cover.

Website: Harttackle.com

Price: $6