The Bass Punk

How Mike Iaconelli, a break-dancing suburbanite who isn't humble, isn't southern, and doesn't listen to country music, became the new face of professional bass fishing.

Field & Stream Online Editors

Mike Iaconelli kills the engine, sheds his life jacket, jumps up on the bow, and begins unfolding the trolling motor before his bass boat even comes off plane. We've just made a short run out to the vast flats of subaquatic vegetation on the Susquehanna River north of Baltimore. As the boat settles into the water, the air suddenly falls silent. The winner of the 2003 Bassmaster Classic smiles. "Look at all that milfoil," he says. "That's just sick." He selects one of the 10 rods at his feet and starts pitching a red 3/8-ounce jig. The lure flies from his palm like a trained bird of prey, never more than 2 inches off the surface. It slithers into the water 35 feet away, no louder than a frog fart.

In fishing, as in everything else, Iaconelli-who, depending on whom you talk to is either the best thing to happen to professional bass fishing in 30 years or the End of the Sport As We Know It-is a man in a hurry. "If a bass doesn't hit it on the fall or the first hop, I figure he's not going to hit it," he says. "Move on." I clock him with the jig: seven seconds, on average, to cast, retrieve, and get ready to cast again. That works out to just over eight casts a minute, nearly 500 an hour. He will do that nonstop until some limiting factor-the clock if it's a tournament, the sun if it's not-forces him to quit, after which he can hardly wait for the next morning so he can get up and do it again. Say what you like about his cockiness, the way he goes ape for the cameras every time he lands a fish, and the collection of tattoos, there is no denying that the guy flat-out loves to fish.

During a nine-hour day on the water, Iaconelli, 32, never stops moving, never takes his foot off the trolling motor, never ceases to look for targets. Every professional angler has his strengths, and Ike, as he is known to foes and friends alike, is particularly good at covering water quickly but efficiently. Power fishing works for him. He won the Classic in New Orleans with it, pocketing $200,000 for the win and maybe a million from happy sponsors like Yamaha, Ranger, Stren, Owner, Daiwa, Dick's Sporting Goods, and others.

He is, quite simply, mesmerizing with the jig. The lure becomes an extension of his will. He seems to visualize where he wants it to go, opens his palm, and dips the rod. Then the jig obeys. At one point working the milfoil, he shakes his head and mutters, "Missed." I ask what exactly it was that he missed. "That dragonfly," he says, indicating an insect hovering around a stalk breaking the surface 15 yards away. "I was trying to hit him in the ass."

There it is, ladies and gentleman, that famous cockiness that a lot of us don't like to see in our bass champions. Ever since 1967, when Ray Scott hosted the first money-paying bass fishing tournament on Beaver Lake in Arkansas (won by Stan Sloan, who got $2,000 and a trip to Acapulco), there's been a kind of gentleman's code observed among anglers. You thank Jesus, Momma, and the Mann's Bait Co. when you win. You say that any one of the anglers out there today could be standing where you're standing but you just happened to get lucky today. If you're not truly embarrassed by all the attention, you should at least pretend you are.

[NEXT "Story Continued..."] You also should be from the South, preferably the rural South. It doesn't hurt if you like country music and chewing tobacco. If you're a little overweight, well, that's okay, too. But the humility, that's the key thing.

Ike, who doesn't really seem to mind upsetting the apple cart, insists people mistake his confidence for cockiness. "I get that confidence in myself from my mom," he says. "If you're down to the last five minutes of a tournament, you've got to fish like you're going to catch a 6-pounder on your next cast. I mean it. What's the alternative? Give up?" He shakes his head, amused at the thought. Giving up is not part of his game plan.

L into any chat room like www.bassfan.com where the faithful gather and you'll get a digital earful of what they think of the Yankee city boy with the 'toos and the 'tude:

--"No more than a brash ghetto dancing punk that can fish," says trl21 from Alabama.

-- "All that screaming and finger pointing and fist pumping is just stupid," says Ike's #1 hater from New Jersey.

-- "The kid is a punk. I gotta give him credit for his fishing abilities but that will never change my opinion of him," says Bassaholic from Oklahoma.

When Iaconelli was disqualified on the second day of the 2004 Classic for unwittingly fishing in an out-of-bounds area, one of his fellow anglers tattled on him to the Rules Committee for using-gasp!-profanity when he got the news. So much for brotherly love among pros. When, during the same tournament, Iaconelli bumped into a wasp nest while fishing a shoreline and got stung eight times, some reacted with glee. "Wow what poor luck for good ole Mike," wrote Redshad from Louisiana. "The only thing I have to say is hopefully he is alergic [BRACKET "sic"] to them."

What is it that triggers such vicious strikes from fans and other pro anglers? Scenes like this: On the very first day of the 2003 Bassmaster Classic, after adding a 7-pound 4-ounce behemoth to an already impressive bag, Ike showed up at the weigh-in and celebrated by break-dancing in front of the assembled faithful like some deranged Gumby. Then, on the last day, after edging out beloved veteran Gary Klein-who was appearing in his 21st Classic-by boating a nice bass with just five minutes of fishing time left, Ike dumped that kicker fish into the live well, fell on his back, and shamelessly played to the video camera on board, hollering, "Never give up! Never give up! Never give up!" At the victory ceremony, where custom dictates that the winner maintain a certain aw-shucks-folks demeanor, Ike motioned to the crowd to give him an even louder ovation.

"Ignorant little Yankee bastard," you could almost hear the other pros muttering, "this is the Bassmaster Classic, not a 50 Cent concert."

[NEXT "Story Continued..."] At 11:30 a.m. on the flats, Iaconelli hooks a 41/2-pound bass on the jig. "That's what I'm talking about!" he shouts. "That's what I'm talking about! I don't know what you're talking about, but that's what I'm talking about!" He flails his arms. He pumps his fist. He war whoops. This is standard Iaconelli. It's what he does every time he catches a fish, big or little. It has even entered the bass lexicon. It's called "going Ike."

But Iaconelli is not like the kid in your seventh-grade class who just didn't get it that he had B.O. and kept pestering the girls anyway. Rest assured, he knows exactly what he's doing.

Even his most unforgiving critics concede that Iaconelli is not dumb. He went to college, majored in advertising and public relations, and graduated summa cum laude. He has also studied the history of modern professional sport in America, and he knows that what tends to happen in a given sport-boxing, tennis, whatever-is that it cruises along at a certain level of popularity until a unique personality, a new kind of champion, comes along and shakes things up. Fans and commentators alike are offended by the new guy's style and say he's ruining the game. But then a funny thing happens. The sport explodes, and the guy becomes a hero.

We forget how many people thought a young unknown by the name of Cassius Clay was genuinely crazy when he taunted his more established opponents before fights, picked the round he would win in, and proclaimed himself the Greatest of All Time at the tender age of 22. We forget how incensed fans and sportswriters alike were when John McEnroe threw his tennis racket and screamed insults at the line judges at Wimbledon, or the reaction that a supremely cocky Joe Namath provoked when he had the gall to "guarantee" a victory the Thursday before the Super Bowl in 1969. Most of the public hated these guys at the time. But each changed the landscape of his sport.

Iaconelli makes no bones about wanting to be the guy to blow the roof off the slow, sedate, gentlemanly sport of bass fishing. He'd like to be the crossover star, the one to break through the barrier and get what he (with his fancy college degree) calls "non-endemic advertisers" on board the bass boat: heavy hitters like McDonald's, Verizon, and Pfizer. He has already had several disputes with boat companies because he won't take the same deal everybody else does; he thinks all the anglers are being underpaid and that they should organize to have more clout. He wants to win the BASS Angler of the Year Award. He wants to be the first guy to pocket $1 million in endorsements a year. He wants to see bass fishing on TV at a level similar to golf or baseball, with a draft system to encourage the best young talent to get into the game. He wants, well, pretty much everything.

[NEXT "Story Continued..."] It's not by chance that Ike has Eminem as the background music on his promotional video. It's a signal to potential advertisers that he is accepted by the demographic they most want to reach, those free-spending 18- to 34-year-olds. These are the very kids you see slouching at the mall with key rings through their eyebrows and iPods in their ears listening to music by guys who sound like they got kicked out of school at the age of 14 for assaulting their teachers and have been out selling drugs ever since. That's what suburban white kids listen to today. That's where the money is. And how else are you going to get kids pumped up about guys roaring around in $50,000 speedboats catching a fish that averages about 2 pounds? There are plenty of people who get it. To his fans, Ike is the face of the next generation of anglers that the sport desperately needs. "The cookie-cutter fisherman is not bringing money or new blood into fishing," says Draper from Alabama in that same chat room on bassfan.com. "Get over it," agrees Jim from California. "The face of bass fishing is going to change no matter how much y'all yowl like a stuck pig." Writes Gstream15 from Florida: "I think Mike Ike is one of the best things to happen to the sport in a long time."

Iaconelli knew early on that he hadn't been gifted with that country-boy sixth sense of knowing where the fish are just by looking at the water and smelling the air. So he decided to even the odds by concentrating on the skills he did have: determination, discipline, and a hellacious work ethic. When he worked for a couple of years managing the fishing section of a Dick's Sporting Goods store in Mount Laurel, New Jersey, and business was slow, he'd set up makeshift targets in the aisle and practice flipping to them. That ed when he had the gall to "guarantee" a victory the Thursday before the Super Bowl in 1969. Most of the public hated these guys at the time. But each changed the landscape of his sport.

Iaconelli makes no bones about wanting to be the guy to blow the roof off the slow, sedate, gentlemanly sport of bass fishing. He'd like to be the crossover star, the one to break through the barrier and get what he (with his fancy college degree) calls "non-endemic advertisers" on board the bass boat: heavy hitters like McDonald's, Verizon, and Pfizer. He has already had several disputes with boat companies because he won't take the same deal everybody else does; he thinks all the anglers are being underpaid and that they should organize to have more clout. He wants to win the BASS Angler of the Year Award. He wants to be the first guy to pocket $1 million in endorsements a year. He wants to see bass fishing on TV at a level similar to golf or baseball, with a draft system to encourage the best young talent to get into the game. He wants, well, pretty much everything.

[NEXT "Story Continued..."] It's not by chance that Ike has Eminem as the background music on his promotional video. It's a signal to potential advertisers that he is accepted by the demographic they most want to reach, those free-spending 18- to 34-year-olds. These are the very kids you see slouching at the mall with key rings through their eyebrows and iPods in their ears listening to music by guys who sound like they got kicked out of school at the age of 14 for assaulting their teachers and have been out selling drugs ever since. That's what suburban white kids listen to today. That's where the money is. And how else are you going to get kids pumped up about guys roaring around in $50,000 speedboats catching a fish that averages about 2 pounds? There are plenty of people who get it. To his fans, Ike is the face of the next generation of anglers that the sport desperately needs. "The cookie-cutter fisherman is not bringing money or new blood into fishing," says Draper from Alabama in that same chat room on bassfan.com. "Get over it," agrees Jim from California. "The face of bass fishing is going to change no matter how much y'all yowl like a stuck pig." Writes Gstream15 from Florida: "I think Mike Ike is one of the best things to happen to the sport in a long time."

Iaconelli knew early on that he hadn't been gifted with that country-boy sixth sense of knowing where the fish are just by looking at the water and smelling the air. So he decided to even the odds by concentrating on the skills he did have: determination, discipline, and a hellacious work ethic. When he worked for a couple of years managing the fishing section of a Dick's Sporting Goods store in Mount Laurel, New Jersey, and business was slow, he'd set up makeshift targets in the aisle and practice flipping to them. That e