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1. Worden's/Flatfish An old classic that is often overlooked as a great bass bait. $5; www.yakimabait.com
2. Strike King/Bitsy Minnow The perfect bait when the water is clear and warm. $5; www.strikeking.com
**3. Rebel/Crawfish Floater **Crank it to the bottom-bass love to hit it on the rise. $4; www.lurenet.com
4. Bass Pro/Orion ETI Rib openings create fish-attracting turbulence. $6; www.basspro.com
5. Yo-Zuri/Hardcore Deep Crank Type-3 A deep diver with reactionary eyespots. $9; www.yo-zuri.com
6. Cotton Cordell/Big Shallow O A great crank to cast in 2 to 5 feet of water. $5.20; www.lurenet.com
7. Rapala/Jointed Shad Rap It rattles and can be retrieved s-l-o-w-l-y. $5.50; www.rapala.com
8. Excalibur/Fat Free Shad Jr. It runs 10 to 14 feet deep with a tight action. $6.80; www.lurenet.com
9. Luhr Jensen/Speed Trap A crank you can really rip fast. $4.50; www.luhrjensen.com
10. Strike King/Series 6 An extra-fat, deep-diving crank that will reach 16 feet. $5; www.strikeking.com
11. Cotton Cordell/Wiggle O Dives 6 to 8 feet and has big nasty eyes. $5.20; www.lurenet.com
12. H&T;/Balsa Bait A custom crank by a company whose lures have won over $1.3 million in tournaments. $23; www.hughescustombaits.com
13. Norman/Mad N A member of a family of hard baits that many pro tournament anglers covet. $4.50; www.normanlures.com
**14. Worden's/Fatfish **A deep diver that has a slow, wide action. $4; www.yakimabait.com
**15. Bomber/Bomber "A" **A new flat finish on an old reliable. $5.50; www.lurenet.com
16. Strike King/Series 1 A small, shallow diver that's great in heavy cover. $5; www.strikeking.com
17. Berkley/Frenzy Diver Pro This bait helped Jay Yelas win the BASS Masters Classic. $4.50; www.purefishing.com
**18. Ambush/Rattl'n Diver **Water flowing through the center chamber creates sonic vibration. $7.50; www.ambushlures.com
19. Bass Pro/Homer's Tri-Vibe Three pull points let you change action and depth. $5; www.basspro.com
20. Berkley/Frenzy Rattl'r This lipless crank works great in the rocks. $4.50; www.purefishing.com
21. Rat-L-Trap/2000 Series A classic is updated with nickel Teflon hooks. $5; www.rat-l-trap.com
22. Owner/Bugeye Bait This surface-film frog bait will gurgle across the water. $11; www.ownerhooks.com
23. Boing/Table Rock Shad A handmade beauty that makes a boing sound with the slightest twitch. $22; www.boinglures.com
24. Rapala/Skitter Walk Even the inexperienced can walk-the-dog with this rattling lure. $5; www.rapala.com
25. Ambush/Pop-a-Long Natural Frog This lure has a wild erratic walk. $9; www.ambushlures.com
26. Rebel/Crickhopper Popper This little chugger works wonders on a late summer evening. $5.80; www.lurenet.com
27. Daiwa/TD Popper Zero The only lure that pops and gurgles-thanks to holes in the gill plates. $18; www.daiwa.com
28. Luhr Jensen/Johnny Rattler The first topwater bait to make noise still makes an absolute racket. $7; www.luhrjensen.com
29. Yo-Zuri/Hardcore Super Shallow A magnetic weight system delivers noise and action. $9; www.yo-zuri.com
30. Heddon/Wounded Zara Spook It's the granddaddy of topwater baits. $5; www.lurenet.com
31. Bass Pro/Topknocker Few surface baits are louder than this model. $4; www.basspro.com
32. High Rollerr/Pop Roller This custom finesse lure has a gorgeous finish. $10; www.hroller.com
33. Storm/ThunderStick It has a wonderful action and trolls flawlessly. $4; www.stormlures.com
34. Owner/Rip'n Minnow RM55-04 This little suspended bait has the most realistic eyes around. $11; www.ownerhooks.com
35. Owner/Rip'n Minnow RM65-04 A loud rattler that can be worked very slowly. $13; www.ownerhooks.com
36. Lucky Craft/Pointer 78 DD A lure with great action and an enticing finish. $16; www.luckycraft.com
37. Y0-Zuri/Hardcore Shad A very popular floating bait that dives to a respectable 11 feet. $9; www.yo-zuri.com
38. Smithwick/Suspending Rogue Jr. A counterbalanced weight shifts while you retrieve this famous lure. $4.50; www.lurenet.com
39. Daiwa/TD Minnow Dartist G A fine-crafted Japanese bait that suspends at 3 feet. $18; www.daiwa.com
40. Rapala/Husky Jerk It throws like a dream and makes a ton of noise. $5; www.rapala.com
