Fritts Crank’n Rods from Lew’s ($89) are built to the specifications of crankbait guru David Fritts. The E-glass rods include a 6-footer for small buzzbaits, jerkbaits and shallow-running cranks; a 61/2-footer for large buzzbaits and medium-running crankbaits; and a 7-foot specialty rod for plugs that dive more than 10 feet.