If you consider the words value-oriented a warning sign for inferior quallity and casual workmanship, the Mitchell Copperhead is going to change the way you think. Sure, it has only one ball bearing and two stain-less-steel bushings in the drive, plus a one-way roller bearing and a conspicuous lack of techie materials in the levelwind guide, but I'l tell you this: It casts a country mile. It'll pitch a bait right up there with the bet of them and the tolerances are as tight as a snare drum. The frame is one-piced aluminum with machined aluminum side plates. In keeping with the sers' namesake, the reel is copper-hued, a color that doesn't promise to have universal appeal until people see the beauty of its price tag.