It is a huge recreational aspect in terms of America. I mean, you have, what, 100 million gun owners. You have 12, 15 million hunters, 30 to 40 million recreational shooters. I mean, before there was baseball in this country, before there was basketball in this country, Americans always enjoyed the shooting sports. They teach safety, they teach discipline, they teach responsibility. They're growing in big numbers right now. And they're not about to stand back and be brainwashed, to use Eric Holder's word, or stigmatized, to use Mayor Bloomberg's word, to let that happen to this whole culture that is not only a great American freedom, but is a great part of America. We're not about to be shamed.