TN: What I'm saying is that kids want intensity, fun, excitement. They want things that are uppity, cocky, unapologetic, and extreme. Those terms have always been considered negative by the industry. And my message is, Guess what, kids? Hunting-that is, stalking wild animals, killing them with a big-bore weapon or with a bow up close and personal, and then gutting and eating them-is the most intense experience you can have! I mean, what is more exciting and more extreme than being 10 yards away from a 1,000-pound bull elk and killing it with an arrow? And guess what else? It's ecologically perfect. It's pure, the recycling of an endlessly renewable, nonpolluting resource. It's how the world was meant to work.