Online Survey

Field & Stream Online Editors

1. What outdoor activities do you participate in? (Check all that apply)

camping
fishing
hunting
boating
golfing
hiking
rock climbing
other

2. Why do you participate in these outdoor activities? (Check all that apply)

quality family time
escape from frustrations of everyday/relaxation
passion for outdoor activities
adventure and excitement
like to try new things
other

3. Who participates in outdoor activities with you? (Check all that apply)

self
friends/buddies
family
wife

4. How often do you participate in outdoor activities? (Choose one)

less than 5 times a yr
5 times a yr
10 times a yr
15+ times a yr

5. Have you heard of Bass Pro Shops?

yes
no

6. Do you shop at Bass Pro Shops?

yes
no

7. If not, why don't you shop there? (Choose one)

not applicable, I do shop there
too expensive
wrong selection
lack of convenient locations
don't know enough about them
too complicated/overwhelming
lack of knowledgeable salespeople
narrow breadth of merchandise
Takes too long

8. If you shop there, why do you shop there? (Check all that apply)

fun shopping experience
great selection
great prices
wide breadth of merchandise
knowledgeable salespeople
always something new
Not applicable, I don't shop here

9. If you are aware of Bass Pro Shops, please tell us what sports/outdoor activities they offer equipment for? (Check all that apply)

camping
fishing
hunting
boating
golfing
hiking
rock climbing
other

10. Where do you live?

city
rural
suburban

11. Your age:

Under 20
20-30
30-40
50-60
60-70
70+