Reader Survey

Weigh in your opinion with our latest reader survey.

Field & Stream Online Editors

1. How many issues of Field & Stream magazine have you read within the past 6 months, either through a subscription or by purchasing it at a store?
0
1
2
3
4
5
6
7

**2. At which of the following types of stores do you regularly shop for casual clothing? (Select all that apply.)

** 1. Mass Retailer (i.e. K-Mart, Walmart, Target)
2. Factory Outlet or Discount Store (i.e. Ross, Marshall's)
3. Outdoor Activity Pro-Shop (i.e. Bass, Cabelas, REI)
4. Warehouse or Wholesale Club (i.e. Costco)
5. Chain Store (i.e. Sears, JC Penney, Mervyn's, Kohl's)
6. Hardware Store (ACE, True Value, Orchard Supply Hardware)
7. Specialty Store (i.e. The Gap, Banana Republic, Urban Outfitters)
8. Army Navy Surplus
9. Designer Boutique or Department Store (i.e. Macy's, Marshall Fields, Nordstrom)

**3. Which of the following do you rely on most in determining the style of casual clothes you buy? (Select all that apply.)

** 1. Magazines
2. Advertising
3. Spouse or partner
4. Celebrity
5. Musician/Musical group
6. Friends
7. Mannequins or store displays of real clothes
8. Signs with product information or pictures
9. TV/Movies
10. Store sales associates
11. Don't know/no answer

4. How interested are you in seeing or hearing about the following types of products in Field & Stream magazine?

**** Very interested Somewhat interested Not very interested Not at all interested
1. Pharmaceutical drugs
2. Tools
3. Jeans
4. Cars
5. Cologne
6. Shirts
7. Pet supplies

**5. What is your opinion of the following brands? Please tell us if your opinion of each brand is favorable or unfavorable, or if you are not familiar with a particular clothing brand listed.

**** Very favorable Somewhat favorable Not very favorable Not at all unfavorable I am not familiar with this brand
Wrangler
Levi's
Dickies
Levi Strauss Signature

**6. Which of the following brands did you see advertise casual clothing in the May issue of Field & Stream magazine? (Select All That Apply)

**** 1. Wrangler
2. Levi's
3. Dickies
4. Levi Strauss Signature
5. Lee
6. Columbia
7. I did not see any ads for casual clothing with these brands
8. I did not read the May issue of Field & StreamFACE="Arial, Sans Serif"> Levi's Dickies Levi Strauss Signature

**6. Which of the following brands did you see advertise casual clothing in the May issue of Field & Stream magazine? (Select All That Apply)

**** 1. Wrangler
2. Levi's
3. Dickies
4. Levi Strauss Signature
5. Lee
6. Columbia
7. I did not see any ads for casual clothing with these brands
8. I did not read the May issue of Field & Stream