"My sentiments exactly," says well-known whitetail consultant and longtime Buffalo County, Wis., outfitter Ted Marum of Midwest Whitetail Management Services (715-495-2988). "If bucks don't hear you, they won't come. Simple as that. Unless you know a buck is close, the best method is to hit the horns hard and often from a location where you can be heard from a long ways," he recommends. "Location is critical. When you rattle from the top of a ridge where two or three different pockets of cover come together, for example, the sound travels a lot farther than it does when you're calling from way down in a timbered bottom."