Dennis explained that the idea came about when he got requests to build rods with a matte finish that wouldn't glint in the sunlight. He built them, and they became pretty popular among cast-and-blasters who would spend mornings duck hunting and afternoons chasing trout and redfish. According to Dennis, inbound ducks can catch sight of the glare on rods laying next to a blind and will bail out. He figured if the plain matte finish worked, why not make them camo? He also told me that guides in certain Canadian lakes that are crystal clear love them. He noted that these same guides request that their clients where nothing bright or shiny on board, as the fish can spot them.