Man Sticks Fish Hooks Through His Cheeks For Guinness World Record

Here's a video that's not for the squeamish--especially if you've felt the throbbing pain of being impaled by a larger-than-average fish hook.

Sweet Pepper Klopek, a performance artist in Vancouver who has already made a name for himself in the Guinness Book of World Records, managed to do it again by suspending a 12-pound sledgehammer from two fish hooks lodged in his cheeks--surpassing the current 10-pound record while Guinness officials looked on.